Today, only a website cannot be considered sufficient to grow and promote any business as desired. SEO has become an integral and crucial part of most website development agencies’ services. Links have a tremendous impact on the reputation of any website and therefore, they remain one of the prime concerns in SEO.
While outbound links from a website depend upon its webmaster, inbound links may spoilsport in certain cases. Such inbound links are generally from irrelevant and/or inappropriate websites. There are certain tools available at Google that can be used to disavow links.
As mentioned, unwanted inbound links must be manually repudiated as much as possible to reflect the disinterest towards them. To achieve this, requests for removal of unwanted links have to be emailed to respective webmasters of websites that bear those links. When repeated requests do not yield any response then Google’s tools can be used to disavow those inbound links.
Google should to be regularly scrutinised to keep track of recent links. Google generally informs webmasters about links that may be spam or suspicious of spam. These notifications usually contain samples that can be referred to in order to evaluate links on a particular website. The samples are a way to indicate types of links that have to be removed.
Google’s tools to disavow links are helpful in case of repeated requests are ignored by offending webmasters. Google, however, adamantly expresses that disavow tools do not have to be used for SEO. However, it would be a safe practice to engage those tools in order to clean one’s website from unwanted links. Direct URLs to spam pages that link to a genuine website have to be stored as texts file which then needs to be uploaded. The rest is not the concern of the webmaster.
Google strongly considers these uploaded files and sends suggestions accordingly. Links may not be immediately removed, however, it is noticed that the webmaster who reported it disinterests those links. This secures the reputation of the genuine website from negative impacts on search-engines search-results. If Google decides to remove those links it may disconnect them as well.
This tool is excellent for the purpose of SEO but to be used with due awareness and not frequently. In fact, inexperienced webmasters should avoid this tool as its use requires deep understanding of websites and functions of the Web. When used by experts, this tool can effectively disavow links and yield positive results for the respective website.