Consumer brands have a key activity in social media. On the formation of brand strategy will be discussed in our article.
Goals and strategy
It is important to have an understanding of why a brand is vital to social networks. Constant advertising of your product without innovations and interesting stories does not make sense. Targets in SMM are formed on the principle of SMART. Specificity, measurements, achievements, relevant information and time limits – all these characteristics should be included in the SMM strategy. Weekly reporting allows you to adjust the final effectiveness of the final goal of the SMM. Statistics allows you to approach the final results more flexibly.
Design and rewriting
All the basic information about your company presented in your profile is very important for a potential audience. In this case, each description in one social network should be a hidden hyperlink to the other, so that the user would go there and read the news of another kind corresponding to this social network.
Cover, description, profile – graphically it should attract and interest consumers. A few tweaks: on Facebook are allowed animated covers and profile photos. Write a message, subscribe to news, all widgets should be clear, and you also need to be able to use call to action. When registering posts, do not try to be too original in search of a HYIP, the overall tone and color scheme must match the general style or brand book.
Focus on your topic
Do not change the vector of works, it does not make sense to constantly rebrand. Each of your audience contacts should talk about who you are and what you are doing. Branding and understanding strategy are the key to a successful advertising campaign.
No one cares about platitudes. For example: kitchens are cheap, custom-made furniture. Users will simply close these pages.
Planning
Forget the inspiration and imagination of copywriters. In SMM you need a clear content plan that you need to adhere to. A content plan for the month, year or week in which the categories and goals will be indicated.
Do not depart from the posting schedule, as the audience has become accustomed to it. If you had one post daily, which brought a high conversion, then it should be further. People are more confident about the brand, when everything goes according to plan. Editing and adjustment of the plan is necessary only when the analyst requires it.
Quality
Competition at the moment in social. networks is very high. According to the latest data, Facebook alone has about 300,000 new statuses and 136,000 photos per day. The content is diverse. BUT! Do not need to search and adjust to each, create your own, but quality.
If your post was in sight, it should be able to cling, remove inaccuracy, not usefulness and dryness from the content. The photo is only high resolution and creative, do not be afraid of drains, the main thing is that the photo was as focused on your audience.
There is no uniformity
The content should be clearly spelled out, but it is also advisable to use many tools for success. Videos, hyphas, photos, collages are your helpers. Each innovation requires analysis. 95% of the audience remember video clips, not text. Animation, graphics, life, Stories – irreplaceable helpers for brands.
Communication
Give your client a sense of importance. Mark users, comment, communicate, participate and form live communication. These users are the backbone of sales.
High conversions and high-quality SMM organization.
Picture Credit: FirmBee