Local SEO, being a form of local online marketing, is a cost effective tool for promoting your brand and services. Local SEO helps small businesses (such as yours) to be seen by potential customers when they need the services you provide.

Here are 10 local SEO benefits for small businesses:

• Local customers use the Internet to search for small businesses. Local businesses and potential customers use search engines and online directories to search for local businesses.
• Online search for small local businesses is now very popular – More and more people are looking for local companies in Google, as well as other search engines.
• Local search is timely and targeted. Local search connects businesses with customers at the very time when they need their service.
• High conversion rate – Local promotion of online directories has a higher conversion rate than traditional advertising. Enterprises will have more chances to convert 1 of 2 potential clients.
• People are increasingly using the mobile Internet – Potential customers use mobile devices and applications to search for the enterprises and services they need in their region.
• Good return on investment – Local SEO is a cost-effective and efficient way to attract potential customers, since advertising works for you when needed.
• Only a few companies have added their sites to Google Places – Many companies have not yet taken advantage of registration with Google Places.
• Opportunities provided by local SEO are free – Post your company data to Google Maps for as long as it’s free.
• Newspapers are becoming less popular – now everyone is using the Internet to find the latest news, good online deals, as well as the most popular companies.
• Local consumers trust online reviews — Consumers trust the reviews they read about companies that interest them. This is how your company can earn a good reputation among potential customers.
• Now is the best time to invest in local SEO. This will help your company outperform the competition. It is these online methods that will lead your company to success.

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There is a tacit recommendation that the ratio of the reference mass should be in the ratio of natural external links: 70/30 (no anchor/anchor). By following this rule, you can confidently move forward to increase the reference profile. Links can be from any sources: catalogs, forums, directories, review services, articles, social networks and any other sources where they can be placed. Separately, it is worth highlighting crowd links. What are they like? These are links posted in comments on various forums and services in which people describe their experience in using a particular service and indicate the source. Crowd links are useful in promoting those that give additional traffic to the site, and in most cases are open for indexing and transfer weight to the resource being promoted.

Crowd links help get traffic with user recommendations. They can be aimed at both the main page and a specific section of the site. They must be placed on the resources with the highest attendance. Then it will make sense. If you place links on sites that no one visits, and in addition to their TIC, or thematic citation index – 0, then there will be no sense from linking. Sites should be selected carefully. There are specific services that provide services for placing crowds of links. But it is better to place the placement of an experienced web studio or a private SEO specialist with extensive experience. The staff of web studios, faced with the promotion of sites every day, are well versed in these issues and can tell in which direction to go.

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Improve your company’s results in Google’s rankings
A very important role in the process of making customer purchasing decisions, company reputation, effectiveness of marketing activities, as well as the company’s position in the Google ranking is played by customer feedback. The more 5-star ratings, the greater the credibility of the company, and hence the good quality of the products and services it offers. Conversely, a higher number of negative ratings indicates a higher probability that it is unreliable. In the case of negative evaluations or opinions, it is always worth reacting to them by taking actions that will prompt the evaluating user to change his / her opinion. All grades as well as opinions about the company can be seen directly in the “Knowledge Graph”, so you should ask your clients for a GMB assessment.

Apply the FAQ to get more involved
In the GMB, the FAQ area is available (frequently asked questions). By asking and responding to questions, you can encourage your clients to get involved in your business, while increasing your ranking on Google. Interested users (including potential clients) can publicly ask questions about your products or services. It is important to systematically answer these questions. In this way, Internet users feel in some way important to the company and encouraged to participate in the discussion.

Use Messaging for direct contact with potential customers
The great way of direct contact with potential customers in Google My Business is direct messages. In this way, you can send messages to people who are interested in the offer of your company. Responding to messages from such users increases the trust in the company, undoubtedly promotes the development of the network of contacts, gathering people willing to cooperate. Another option is to use the chat bot to give quick answers to interested people. Automatic messages generated by such a chat can include thank you for your interest in the company or information about when internet users can expect a personal account administrator response. Each time you respond to messages, you not only build a positive online presence, but also encourage other users to get involved in the company’s activities.

Post GMB posts with relevant and up-to-date content
As I mentioned in the previous articles, interesting and current posts in GMB – are the most important factors in the ranking and visibility of Google. Posts in Google My Business are primarily short entries that you can use to promote all kinds of information about your company: from current announcements about sales promotions, products or services, news, job offers to current events in the company or press releases.

What is important – published posts also appear in organic Google search results, as part of the “Knowledge Graph” and Google Maps, and remain active for 7 days or when the date of the event in the post expires. After this time, they are moved from the default view to the publication history.

It’s not everything. Using the additional CTA button in the posts will allow you to increase the number of clicks in the given link, which will take the reader to the landing page. Thanks to such activities, we enable generation of the so-called leads, or potential customers, and we support the conversion.

Each post in GMB has an individual URL address, so you can view statistics and measure the effectiveness of published entries. The statistics show the range of your posts and the number of clicks with the CTA button active.

Publishing posts in GMB can also have a major impact on the company’s website. By increasing the organic traffic on the website – the position of the website in the search results (SERP) improves at the same time.

Keep in mind also the importance of all information in your business card in Google My Business (basic and additional) – filled out. The attractiveness of the business card will surely also raise the so-called Virtual walk. You can do this yourself (with the help of the free “Panorama Google” mobile application) or with certified Google photographers (paid service).

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Welcome page – when it makes sense

At the moment, ask yourself about creating a welcome page – does it make sense to create a page that will become a link to the main page?

Why create a welcome page
On the welcome page, a welcome text is usually placed (assume: “Welcome to the X company website”), the choice of the language we want to use on the site, and often also the symbols of the company. Therefore, they are not definitely content for which the Internet surfer entered a given website.

What are the benefits of the welcome page
Theoretically, this will be an aspect of welcoming the Internet user entering the company and showing respect for him. However, will the potential client appreciate it? The Internet is getting used to fast and efficient communication. Getting to the homepage via appropriate clicks on the welcome page can be perceived as hindering the functioning of the network. Modern Internet users do not like wasting time on unnecessary aspects and they get discouraged very quickly – the defects of the welcome page can therefore outweigh its potential benefits. However, there are situations when the creation of a welcome site is necessary – for example, on a site that presents content for people over 18 (must warn against it on your welcome page).

Welcome page and positioning
People who think that posting a specific keyword on the welcome page will make the site more interesting to search engine robots, will be disappointed. The welcome page contains primarily content that has no value in the field of positioning optimization. As a result, the creation of the site may have a negative impact on the overall rating of the website.

What to avoid

• Too extensive, incomprehensible content posted on the Welcome page.
• Flash applications.
• Internet user’s bombardment of music and imposing a proposed melody on him – it may happen that he listens to something at the moment and it will cause his irritation and, consequently, leave the website.
• Difficult to close ads – faster discourage the web user to a given page than encourage the purposeful click, for example, in a banner.

Instead of creating a pointless welcome page, it is worth focusing on the professional implementation of the home page of the site. Internet users are impatient and flee from places that limit them temporarily. Therefore, it should be easier for them to function on the network and thus encourage and not discourage themselves and their company.

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SEO activities are also not a guarantee of marketing success. It may turn out that despite considerable traffic on the website, potential customers will not be willing to make transactions. Purchase decisions – as shown by numerous studies – depend to a large extent on the recommendation of the product by a trusted person, especially family members, friends and experts. Therefore, influencer marketing is a service that is worth a closer look.

Who is influencer?
Influencer is a person who is the opinion leader in a selected category of products or services. Usually, internet bloggers, vloggers as well as celebrities who have social media accounts play this role. They gather around them a wide group of avid fans who are ready to take any purchase decision on the recommendation of their idol. Influencer is perceived as an expert, which one thinks to count.

Influencer marketing is therefore an activity that allows you to significantly increase the reach of the impact of your brand or online store. The task of the opinion leader will be to subtly convince readers to take advantage of your offer. It will take actions to increase brand awareness and image in the eyes of consumers. This method is therefore an excellent solution in order to position products against the competition.

Why is it worth to bet on influencer marketing?
First of all, because it is the best way to increase the brand’s recognition in a short time and to strengthen its capital. It is worth using the influencers service simultaneously with other Internet marketing techniques, such as Facebook ads, contextual advertising, content marketing or SEO activities. High positions at Google will direct potential customers to your company’s website, and the influencer’s command will make the chance for high conversion increase significantly.

This type of marketing does not have to be as expensive as it may seem – if you do not intend to use the services of the most recognizable celebrities. You may as well go to the owners of popular blogs, but they are only popular in a small group of people who are part of your potential customer segment. Even relatively small money will be a big motivation for them to cooperate with you. If, on the other hand, you are the owner of a recognizable brand, then the motivating factor may be the prestige associated with the possibility of promoting it.

How does it look in practice?
In order to employ an influencer, you can use online platforms that gather such people or find them on your own. The first solution is more comfortable, but usually more expensive and less effective. Once you have chosen the leader of the opinion, his task will be to mention your brand in one of the following places:

• in the content of the blog,
• in the comments,
• on the internet forum,
• on social media.

The most effective are influencers’ entries referring to their own experience as part of using the products you offer. So let’s make sure that the expert just posted this type of information. If it is, for example, a footwear brand – influencer can write about the fact that purchased shoes surprised him with high durability, attractive price or higher comfort compared to competitive footwear brands. Customer’s readiness to buy will increase significantly when it hits a relation referring to the world of experiences and emotions of the opinion leader.

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The post Is Influencer Marketing Worth The Investment? appeared first on Internet Marketing Blog.

You have certainly noticed that each page address in the address bar (URL) is preceded by the shortcut http or https. These are different protocols that inform about the way in which data is transferred between the user’s computer and the server (ie it is a way of data transmission).

Hitherto the most common one was http, Hypertext Transfer Protocol, but for some time now more and more website addresses have been preceded by the abbreviation https: // and the symbol of the green padlock. This is the example of the URL of the largest stores and websites, as well as Google itself.

What does it mean? HTTPS is simply “secured” http, i.e. http-secure. This protocol ensures the integrity of data transmission and prevents manipulation by undesirable persons. The technology that secures the transfer of data from the website to the server is ssl (Secure Socket Layer). It does this mainly through encryption and public key infrastructure mechanisms. It is important to know what it is, whether it is necessary and how its use affects the optimization of the site.

HOW AN SSL CERTIFICATE AFFECTS POSITIONING

Data encryption is important in the context of page optimization. The SSL implementation confirms the credibility of the domain and the fact of protecting our personal and other data, such as, for example, passwords and logins. In addition, the ssl certificate allows you to automate the issue of proper processing of personal data in the light of the provisions of the GDPR. Currently many domains require the user to leave / send different types of personal data, for example contact details, e-mail address and even credit card number. Becoming the administrators of this data, we must ensure that they are properly processed and transmitted and protected against leakage.

The main task of SSL technology is to protect Internet users against:

• data deletion and / or falsification,
• theft of passwords, card numbers, account numbers and the use of them,
• digital crime,
• theft of login data,
• phishing (online scams).

IS IT WILL NEED TO OBTAIN ANY SSL CERTIFICATE?

No SSL certificate does not send the site in non-existence, so theoretically it is not mandatory. Slowly, however, it becomes an unwritten requirement and a necessary change to be made on the site. You can find the migration guide from http to https in this Google guide: https://support.google.com/webmasters/answer/6073543. The use of an SSL certificate is required by more and more web browsers, including the popular Google Chrome group. Already in Google 2014 announced that sites using the secure protocol https will be evaluated by the algorithm above, and those with http – will be marked as dangerous. In fact, since July 2018, Chrome version 68 means unsecured websites as compromising the security of user data. We wrote about it on our blog.

This fact can seriously weaken traffic on the website, and in the case of positioning, less traffic on the website is almost a certain decrease in the position. To go further to the “dangerous” site, the user must curse permission to take the risk. This message blocking the loading of the page is a disincentive to users to visit it. And this already causes a real loss of potential customers for our services or goods in the online store.

ESSENTIAL SSL VALIDATION TYPES:

The process of implementing an SSL certificate initiates the owner of the domain, but it can only be issued by entities independent of it, so-called Certification Authorities. There are three main types of verification: OV, DV and EV. They are a canon offered by all companies:

DV (Domain Validation) – this is the cheapest and the simplest form of security, which will be sufficient for ordinary sites that do not process a large amount of sensitive data. It is aimed mainly at the interest of the domain owner himself, i.e. protecting his own data, documents, photos, etc. sent to the server.

OV (Organization Validation) – is an intermediate type of security that, like DV, provides encryption of transmitted information in a designated domain. The difference is that the verification is not only subject to the domain itself, but also the company that owns it. Here, the user is clearly informed which company belongs to and which organization is responsible for its level of protection. In addition, OV validation confirms the authenticity of the company’s existence.

EV (Extended Validation) – this is the most advanced encryption used by institutions such as banks, government institutions, social networks, booking services, etc., that is, those that collect, for example, identity cards or credit cards. It contains all the necessary confirmation of the authenticity of the company’s data, which is marked in the address bar (green string).

SSL CERTIFICATION – FREE OR PAYABLE?

Free certificates are a good way to start, but only for a small domain or blog. Certificates of this type are only DV validation, and are issued for a short period (e.g. 3 months). In order to receive such a certificate, it is not necessary to send in principle any documents confirming the existence of the company that owns the site.

In the case of online stores and websites that use sensitive personal data, the possession of a higher-order SSL certificate is obligatory. There is no mercy here – you should buy an OV certificate, preferably an EV certificate. As the process of transition to the https protocol is implemented, the implementation of SSL technology services is offered by more and more companies, mainly hosting companies.

The price depends on the period of validation, the certification body and the type of certificate. Is it worth investing in a good certificate? In my opinion, yes.

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The post What Are SSL Certificates & Why Do You Need Them? appeared first on Internet Marketing Blog.

What is the difference between off-line promotion and brand promotion on-line.

• Since there are millions of different sites and brands on the web, it is much more difficult to stand out from the majority. Complicating the task is precisely the fact that users do not spend a lot of time searching, most of it is limited to searching out top-10 search results.
• The distinguishing features of brands on the Internet are different than off-line. It is important not only branding, but also a lot of other factors – ease of use of the site, positive reputation, loyal attitude of technical support to the user, and so on.
• The Internet environment is flexible enough to achieve results and even overtake competitors quite possibly even a young project. The possibilities are virtually unlimited for each brand.
• High speed of response on the Internet and the ability to get the most promptly any feedback as well distinguish off-line from on-line.
• Branding on the Internet is not limited by external factors. There are no clearly expressed physical parameters, geographical, racial limitations.

In the end, the Internet is cheaper, more efficient, more convenient for doing business.

• As for the creation and development of the brand, it is much easier to do all this for a young business, which has few more clients. In such conditions, work on the brand will not require huge cash investments. The smaller the client business in the first stages of development, the more time the brand representatives can devote to their customers. It is during this period that it is easier to establish a trusting relationship. And in this respect the advantage is on-line, since it is here that every client can receive an instant response.
• On-line sphere provides a huge number of sites for communication and distribution of information about yourself and your brand. At the same time, publications can be placed at the exact time that is most beneficial to you.
• It is easy enough to share knowledge on the Internet. A business owner who aspires to promote his brand can organize an online conference, webinar, create a white online book, lead a corporate blog, write articles for popular resources. In addition, it is possible to record entire video courses and provide from anyone at any time of day. Is it possible to off-line all this? The answer is obvious.

Advantages of on-line promotion of your brand

• an individual approach to creating a brand promotion strategy in the network
• application of the most relevant on-line tools
• work with the existing reputation; improving reputation
• keeping pages, communities in social networks.

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The post How Promote Online and Offline Business at the Same Time? appeared first on Internet Marketing Blog.

This article is about 3 important components on the site that affect sales and which can be influenced in terms of improvement, in order to obtain the necessary actions from visitors.

It would seem that there would be visitors, then there will be sales. But as practice shows, not everything is so simple, and in order to understand the picture more, let’s imagine:

You drive a keyword into the search box, for example: buy a laptop. You go to the site, but there is an uncomfortable catalog, there are no comparison filters, uncomfortable navigation. The question is, how long will you stay on this site?

Most likely, the answer will be no. If the visitor is uncomfortable and not clear, he will not stay there for long, and he will hardly come to you again.

I propose to consider the 3 most important components for increasing sales from the site:

1. Usability or convenience

Usability refers to at least such moments:

• design
• structure
• navigation
• convenience
• simplicity

The design or interface must solve the tasks of users. Namely, it is clear and clear to guide the visitor to the target action.

Which design works best?

The answer is not even large online stores and recognizable brands. The only way to verify this is to constantly test, identify effective and leave the most normal option.

It is the convenience of the site that affects sales. If you position yourself as a large online online store, but look like an old shabby garage, then you risk losing a large percentage of buyers all the time.

2. Content on the site

The content on the site should clearly describe the product, product and service. Show clear benefits to potential customers and encourage them to act.

The main task of the text:

• attract attention
• show benefits
• show solution
• call to action

But besides the selling or stimulating function, the content should be understandable, and not written in one big paragraph, but broken into short ones so that they are better perceived for the visitor.

It is to the content that many site owners do not pay due attention. And in vain!

From our practice, the content is a very powerful tool for persuading and pushing the visitor to do the right action from him, an application, a call, a registration or a purchase.

For sites selling the service – the content is component number 2, which you need to constantly work on, improve, test for feedback and leave the most effective.

3. Testimonials and recommendations

Any owner of the online store will confirm that, if there are any reviews on the product, he sells much better than without them.

On the sites providing services the same moment, the recommendations of other companies and portfolio influences the decision to work or not.

Therefore, on the websites selling services at least you can deliver:

• Recommendations (scan the document and hang it on the site)
• Certificates (confirming the expert in the field of your business)
• Customer Testimonials
• Customer Portfolio
• Video reviews (one of the most pushing to action)

Any moment from this list can affect the sale from the site. Therefore, we do not forget about such simple and at the same time important moments.

It is important: most customers of online stores have a key price decision, and in order for this not to be key, you need to increase brand recognition and loyalty to it.

The same applies to sites that provide services. It is necessary to increase the value of services, and not to reduce the price.

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The post 3 Factors That Impact Ecommerce Sales appeared first on Internet Marketing Blog.

How in such conditions to increase brand awareness, expand the client base and increase the efficiency of your business?
There are five marketing tips that will help solve these issues.

#1
Lead magnet

Lead magnet is a free offer for customers, which allows you to access a closed file or a unique service of your company by subscribing to an e-mail or mobile phone number.

When using a lead magnet you get the phone number or e-mail of a potential customer.

The main reasons for using a lead magnet are:

• Expansion of the base of potential clients.
• Free access to closed valuable materials for the client. Additional value for the customer.
• Competitive advantage over those who do not use this chip.

The most popular options for using lead magnets, for which you can get potential customer contacts:

• instructions, check-lists, chips;
• gifts, bonuses, coupons, discount on purchase;
• Free testing, trial use of the product or demo version;
• poll + result of the survey on the mail.

# 2
Commodity trap
Unlike the lead magnet, which helps create a base of potential customers, the trap-merchandise already creates real customers who pay you money. On average, the cost of the product-trap ranges from 1 to 50 $, depending on the value of your key product, but more often it is 1-5 $.

This feature is aimed at making potential customers real, and making a real profit. Sales are primarily psychology, and sell to those who have already paid you more easily than those who have not already done so.

Gadget Store
When creating a product-trap, you need to follow several important rules:

• The product should be useful to the buyer.
• The product should belong to the same category as your main product.
• The product should only partially solve the client’s problems, only your key product solves them completely.
• The cost of the goods-traps should be such that a person without hesitation is ready to spend money.

Our recommendations for creating a product-trap:

• Electronic format – solves issues with logistics and time, is created once and for all.
• It causes an impulsive desire to buy.
• The value of the goods must be tens of times greater than the price.
• Fast and easy payment.

A few more examples for expanding horizons:

• Hosting sells domain names for $ 1, in the future to sell its main product.
• A set of materials: video, a book, a webinar record.
• Conduct an analysis or audit for the client.
• Sell ​​a sampler or part of your main product to feel the value.

# 3
Company Blog
A blog on YouTube or a website is doubly cool! A blog is a great tool that contains dozens of benefits that will at least raise sales.

Blog on the site
What are the functions and value of the blog on the site:

Case. Through the articles you can share your achievements, thereby showing your expertise.

Useful content. Find and disclose questions that interest your potential customers. Each written article in the blog goes into the annals of the index of search engines and guarantees you lifelong traffic from the search (the amount depends on the quality of the content).

Blog on YouTube
Benefits of blogging on YouTube:

• One video instead of a thousand words. In one video on your YouTube channel you can answer all the questions that interest your audience.
• Backstage. Share your inner cuisine, people are interested.
• Reviews. When we see a real person’s response from a real company, it begins to acquire a deeper meaning and loyalty to the audience.

#4
Messengers & chat bots

With each passing day this direction is gaining more and more turns.
Each brand, large or medium-sized business already has its own channel in the messenger. Today, no one is surprised at the presence of telegram-community, bot or channel. However, only a few can boast of good quality content and chat bots.

Telegram and other messengers are surely going to unite people among themselves in different interests, spheres of life and not only. However, instant messengers have now become not just a means for communication of a group of people, they began to include many other functions.

Messenger functions:

• dispatch of news, shares, articles of the company;
• support-department in the form of a bot or polubot;
• transfer and storage of files, photos and video;
• replacement with the browser – browsing the web;
• personal profile with photo and personal data;
• automatic sales through bot and much more.

In fact, everything goes to one – to combine everything that is actively used by people in one place. And it’s great at Telegram. Many things are still under development, but believe me – it’s a matter of time, and it’s better to start developing in this direction now, so that at the right time and in the right place be on the horse.

Especially it is necessary to pay attention to bots. While they are at the initial stage of their development, but already millions of people stop visiting, for example, weather forecast sites, financial websites for viewing currency rates or news sites, etc.

Promotion through bot.
One large online store conducted an action for new users through a telegram-bot, which gives 200 UAH for the first purchase. The principle is as follows: the bot asks for your name, phone, then checks if you are in the database, and if you do not – it creates a profile and gives you bonuses for the first purchase with a limited period of validity.

It seems to be nothing heavy, but it’s a great way to expand the base of your potential customers in an automatic mode.

Ordering.
Not only online stores have already made bots for quick ordering on the site, but also taxi services, food delivery, ticket purchase, etc.

#5
Marketing autorunks
A sales autorivation is a series of pre-prepared and automated processes for your customers.

Simply put, the auto-funnel allows the customer to sell the product or service automatically through letters, SMS, social networks, etc. It is thanks to this counter that the infobusiness has made a big leap forward in the last few years.

Conclusion

To increase the efficiency of sales, automate the work of your business and increase the number of customers, use five always up-to-date marketing chips.

1. Lead magnet. It should be used to create a contact base for potential customers.
2. The trap is aimed at making potential customers real, and making a real profit.
3. The company’s blog will increase the popularity of your site, attract more potential customers and allocate you among competitors.
4. Messengers and chat-bots automate the registration of orders, and also will allow to collect a database of customers.
5. Marketing avtovoronki will automate and accelerate the reception and processing of orders.

Image credit: bruce mars

The post 5 Tips on Developing a Successful Inbound-Marketing Strategy appeared first on Internet Marketing Blog.

Goals and strategy

It is important to have an understanding of why a brand is vital to social networks. Constant advertising of your product without innovations and interesting stories does not make sense. Targets in SMM are formed on the principle of SMART. Specificity, measurements, achievements, relevant information and time limits – all these characteristics should be included in the SMM strategy. Weekly reporting allows you to adjust the final effectiveness of the final goal of the SMM. Statistics allows you to approach the final results more flexibly.

Design and rewriting

All the basic information about your company presented in your profile is very important for a potential audience. In this case, each description in one social network should be a hidden hyperlink to the other, so that the user would go there and read the news of another kind corresponding to this social network.

Cover, description, profile – graphically it should attract and interest consumers. A few tweaks: on Facebook are allowed animated covers and profile photos. Write a message, subscribe to news, all widgets should be clear, and you also need to be able to use call to action. When registering posts, do not try to be too original in search of a HYIP, the overall tone and color scheme must match the general style or brand book.

Focus on your topic

Do not change the vector of works, it does not make sense to constantly rebrand. Each of your audience contacts should talk about who you are and what you are doing. Branding and understanding strategy are the key to a successful advertising campaign.

No one cares about platitudes. For example: kitchens are cheap, custom-made furniture. Users will simply close these pages.

Planning

Forget the inspiration and imagination of copywriters. In SMM you need a clear content plan that you need to adhere to. A content plan for the month, year or week in which the categories and goals will be indicated.

Do not depart from the posting schedule, as the audience has become accustomed to it. If you had one post daily, which brought a high conversion, then it should be further. People are more confident about the brand, when everything goes according to plan. Editing and adjustment of the plan is necessary only when the analyst requires it.

Quality

Competition at the moment in social. networks is very high. According to the latest data, Facebook alone has about 300,000 new statuses and 136,000 photos per day. The content is diverse. BUT! Do not need to search and adjust to each, create your own, but quality.

If your post was in sight, it should be able to cling, remove inaccuracy, not usefulness and dryness from the content. The photo is only high resolution and creative, do not be afraid of drains, the main thing is that the photo was as focused on your audience.

There is no uniformity

The content should be clearly spelled out, but it is also advisable to use many tools for success. Videos, hyphas, photos, collages are your helpers. Each innovation requires analysis. 95% of the audience remember video clips, not text. Animation, graphics, life, Stories – irreplaceable helpers for brands.

Communication

Give your client a sense of importance. Mark users, comment, communicate, participate and form live communication. These users are the backbone of sales.

High conversions and high-quality SMM organization.

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