Merchant Center accounts now have two kinds of feeds: primary and secondary. The main feed is a data source that is mandatory for displaying ads with your products.

Additional feeds are needed in order to change the data about the products entered in the main feed (but not to delete or add products). With the help of additional feeds, you can add special custom labels or promotion id to the products in the main feed, and also replace the attribute values. Using one additional feed, you can change several basic ones.

This novelty will first appear in accounts created after July 13, 2017, and in October and in all others.

On the new tab “Optimization” will appear cards with suggestions for improving feeds and campaigns. The information appears on it as soon as enough data is collected in the account.

Feed Rules became available in the Content API. At the same time, advertisers were able to update products without changing the feed directly. For example, they can apply custom labels based on other values, assign a delivery cost depending on the weight of the goods, add brand advantages to the beginning of the title attribute.

Picture Credit : Alexas_Fotos

The post 2 New Google Merchant Center Tools appeared first on Internet Marketing Blog.