With plugins and utilities in this category, you can find out site traffic, see links that help your audience see the site, download a map of clicks and links, and get data such as form analytics.

Google Analytics Debugger

The utility is able to extract data from code transmitted to Google Ads. in addition to information about successfully executed commands, the plugin warns by notifying of errors in the tracking codes.

It also helps to obtain information about all calls sent to the Google Analytics system. This approach allows you to systematically check the correctness of the Analytics settings.

The advantages of the plugin include its ability to track the type of problem in a timely manner and make it clear when it occurs on the part of the client, and when on the part of service owners. This will help avoid conflicts and better customize the site.

Table Booster for Google Analytics

This program is configured to track traffic using the method of associating the information with Google Analytics. Users like the convenient presentation of information in the form of diagrams, explanations, and classifications with a choice of criteria.

You can also highlight important details of analytics in the tables, which is very convenient for reporting and data collection.

Tag Assistant (by Google)

With the help of the extension, you can set the correct operation of the Google Analytics counter in a timely manner. After accessing the resource page, the service is able to automatically determine which utilities are working properly and where there are systematic errors. You can intuitively understand the degree of correct operation of the utility on a particular resource by the color of the icons.

Page Analytics (by Google)

With this extension for the Chrome browser, you can learn the behavior pattern of the main target audience.

It helps to analyze the customers who come to the site. Given that the bulk of the data is downloaded by the program directly from Google Analytics, you can clearly see what does not suit users and at what points it is important to place special emphasis.

Picture Credit: Unsplash

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Keyword Analysis

The fundamentals of the analysis of keywords have not changed. We still need to find words and phrases for our site that will help us attract potential customers. There are several ways to achieve a positive result:

• Use of tools such as Google Keyword Planner. This will help you identify popular, but not very competitive keywords and phrases.
• Study of the analytical data of your site in order to determine those keywords that already attract traffic and sales. You can use this data to find new and similar keywords, or create additional content based on them.
• Match your resource with the most ranked web pages of competitors to determine the keywords for which they are targeted.
• The introduction of long keywords into content, as a natural spoken language is better perceived by users.
• Google now does not just process search queries for keywords – when ranked, the system determines how much a site can be useful to the user. Therefore, when analyzing keywords, focus on relevant and relevant topics.

SEO elements on the site

The structure of your site should contain the following elements:

• Content with a large number of characters. Everyone knows that Google gives preference to more extensive and exhaustive content, competently considering a particular topic. Surface and short content is no longer in a trend.
• Relevant terms. Relevant are those terms that relate to the topic of your resource and maximize its disclosure. Their presence will show users and the search engine that you understand what you are talking about, and are well versed in your field. For example, the word “search” will almost always be used on sites on the topic ‘SEO’.
• Keywords within the content. Keywords should be embedded in your content and, especially, in the header of the site, the title and sub-headings of the pages, as well as in the opening and closing paragraphs.

SEO whole site

It is good to optimize individual elements of the pages of your resource correctly, but this is only half the battle. If there are no specific components in the overall structure of the site, then its positions on the pages with organic search results will leave much to be desired.

So make sure that your resource:

• Adapted for mobile devices: Google released the Mobilegeddon algorithm, which calculates the degree of optimization of sites for mobile devices. After that, the adaptation of resources to phones and tablets has become one of the most significant ranking factors. If you have not already done this, I suggest that you do this as soon as possible and make sure that the design of your site is simple and concise, and that it has a special mobile version or application.
• Has a high download speed: your site should quickly load on any device. Nevertheless, in connection with the more widespread use of mobile devices, the most important now is fast downloading on phones and tablets.
• Has a clearly structured content: Creating a correct and logical structure for content on your resource will perfectly affect both your ranking and the convenience in working with it. Users should easily understand the navigation of your resource and do not search for the data they need, wandering through numerous sections. Create the optimal structure for your content as follows:

1. Use interactive elements such as drop-down menus and buttons;
2. Include in the content lists and markers, dividing it into clear segments;
3. Use internal links to create a convenient navigation for your site. External links can also be useful to you if Google considers them to be non-malicious and relevant.

Mobile Search Engine Optimization

We have already briefly discussed the importance of optimizing the site for mobile devices. Today it is not enough to create two versions of your resource and optimize it only for PC. Moreover, Google announced that users are much more likely to search from mobile devices. What is included in mobile search engine optimization:

• Reducing the size of the file and increasing the download speed of the site: Mobile pages should load faster, which means they should be smaller in size, unlike their analog PC.
• Creation of the format ‘mobile-friendly’ and the proper structuring of the resource: Due to the fact that users of mobile devices are on the Internet, figuratively speaking, on the move, your content should be very clearly structured, so that its essence was clear at first sight.
• The presence of keywords in the content: Continue to introduce keywords into your PC-content. Relate terms are also of great importance for mobile content.
• The presence of a sufficient number of characters: Simply put, mobile content should be shorter, simpler and more concise than the content on the PC.
  Reducing the amount of advertising: By adding advertisements to the structure of the mobile version of your resource, keep in mind that highly ranked mobile pages should be much less advertising than their analogue PC. Advertising can significantly reduce the speed of page loading.

Link Building

The good old link-building, the essence of which is the establishment of links with other webmasters for the exchange of links (including spam), has long been obsolete.

Smart and experienced businessman know that such tactics are not only inefficient, but also dangerous for your site. Today, instead of exchanging links, marketers prefer to independently develop their reference base by generating high-quality content that receives positive reviews.

However, despite the fact that the relevance of links as a ranking factor is decreasing, they still remain an important factor in placing links on search results pages. Recently, the resources of Moz and BuzzSumo conducted an analysis in which the types of content with the most number of links were identified:

• Content based on scientific facts;
• Opinion of journalists;
• Expanded texts of more than 1000 words;
• Posts-lists;
• Why-posts that help solve a particular question (For example, “Why can not I download this file”).
• You ask: so how can you attract more links to your site, since the link building is already outdated?

Surprisingly, guest blogging continues to be an effective strategy, not only for recruiting an external reference base, but also for encircling its resource with a more targeted audience.

Also, promoting your content in social networks is an incredibly effective strategy – but not because your likes, reposts and retweets can be viewed by the search engine as links. This is not true. Thanks to social networks, you will have the opportunity to increase your credibility on the Internet, and therefore, to come to the fact that users will themselves talk about your resource on their pages.

I’ve recently came across as Linkio.com website. This is a link building management platform that helps SEO teams to use data to plan their strategy and provides better online rankings for your website.

Content marketing

Not telling you about the importance of content marketing for SEO would be a huge omission on my part. Today the quality of the content of your site – say without grueling – is the key to your success in SEO. Knowledgeable people recommend all webmasters, private SEO in 2018 to publish a meaningful, long and concise content that is understandable to users. It should make sense. Sites with such content will be able to take high positions on the pages with search results, because only then they will attract many reposts and links. Moreover, content that intelligently covers this or that topic, in itself, will contain all the necessary elements for a successful ranking.

Image credit: 568647

The post Common SEO Trends for 2018 appeared first on Internet Marketing Blog.

The purpose of outreach is the placement of articles, links, banner ads on Internet resources.

What is outreach and how does it work?

In this article, we will look at examples of how outreach works in link building, as well as important points that should be paid attention to get the maximum result.

His outreach work consists in building relationships with webmasters on the most favorable terms.

SEO Outreach can be divided into:

– Paid outreach – when we pay the webmaster for placing our article, link or banner on it;

– Conditionally free outreach – we do not pay for accommodation, but we bear the costs of preparing the content, the work of the outreach. In this case, the partner site is interested in the content that we can provide to it and does not take money for its placement. he is useful to his audience.

For outreach, we use the following tools:

• Google
• paid email from Google;
• ahrefs;
• scrapebox;
• Straight arms.
• Preparing a list of sites for outreach

A competent choice of sites for outreach is a pledge of a high percentage of responses and as a consequence of a large number of placements.

Where can I find relevant websites for outreach?

1. Analyze the backlinks of your competitors

The easiest and right way to do this is through ahrefs. You will receive a list of sites that exactly cooperate with your niche and the percentage of refusals will be minimal.

2. Just look in your hands on Google

Here you can use the search formulas. Let’s say you need to find blogs on cooking topics in English. To do this, in the search box, write “cookery in America” inurl: sponsored post.

Let’s decipher the formula: “cookery in America” – Google should show sites that contain the phrase “cookery in America” only in this sequence. If we write the same, but without the quotes, Google will show us the sites that contain the word cookery separately and America separately.

inurl: sponsored post – in the URL of the site there should be a phrase sponsored post. Can be replaced by intitle: sponsored post, then the sponsored post will be in the title. A full list of search formulas can be found on the Internet.

3. Use automated search on Google

With large amounts of search queries, the search should be automated. To do this, you can use a scrapebox or another parser.

Getting Outreach: Determining the Purpose of the Campaign

By collecting a list of interesting sites, we collect the database of contacts (e-mail addresses, links to the contact form, etc.) with the help of the parser.

Next, we make a brief analysis of placements on these sites. Pay attention to who is referring to the site of interest to us, the nature of the article (advertisement, review or information article), etc.

Based on the information received, we determine the outreach company’s goals:

• Type of placement: article, banner, link placement;
• Cost of accommodation: free or paid
• The key point: we prepare templates

The template of the first letter is your face, it will form the first impression of you and it should be done as competently, efficiently and with due regard for the goals of the outreach campaign.

Depending on the volume of messages sent, we prepare several templates.

When sending, we personalize the templates to increase the percentage of responses and reduce the likelihood of the letter getting into spam.

For example, in a subject of the letter it is necessary to specify a name of a site, and as to address to the web master by name if it is known.
Mailing of letters

On the basis of the collected contacts, we send out letters. If the site has a feedback form you need to use it first.

Have patience: not everyone will answer right away

You may not be responsible for different reasons. First of all, it’s worth remembering that you write to living people and not all of them work 24/7. For example, a person could simply go on vacation, get sick or simply forget to respond.

Often, as in the example below, even webmasters who expressed an interest in cooperation earlier do not answer.

So, if within a few days you were not answered, then we send one of these templates:

“Any updates?”
“My manager will not let me stop the following up with you until I get a response”
You can prepare a more personalized template, but these concise templates work well. Repeat several times depending on the interest in the site.

If it is very important to reach a webmaster, you need to look for other channels (Facebook, Skype) or ask a colleague to write from another mail. To speed up the webmaster, as in the example below, there should be enough messages on Facebook.

Concretize arrangements

After the first answer, it is worthwhile to clarify all the important points, if you did not learn about them from the first answer:

• perpetual link or with one-year payment;
• link dofollow or nofollow;
• link and anchor;
• topic of the article (if you write it), the number of words, the quality of the images;
• terms of publication of the article;
• prepayment or payment after publication (best option);
• whether discount is possible;
• We put the TK copywriter

Now that we have all the necessary information, we put the TK on the copywriter text (if the text was not prepared in advance). By experience I will say that a couple of harvested texts are not superfluous.

In the TK copywriter it is important to convey all the requirements of the site, to show an example of a suitable article. This will save time on finalizing content.

Accommodation and quality control

We send the prepared article to the webmaster. Sometimes it is worth recalling more than once about posting an article to a webmaster. An example of such a case is given below.

Accommodation and quality control

In this particular case, more than once had to read about the fact that the article will soon be published and is being edited now. However, it was not for nothing that our article was published with what the webmaster congratulated us with joy.

After this, you need to monitor the quality of the posted article.

The checklist consists of the following items:

• anchor and URL links;
• link attributes (dofollow or nofollow);
• indexing of the page (noindex in meta robots);
• the presence of other references not specified earlier in the article;
• checking the appearance of the article, the presence of images
• If everything is normal, then we thank the webmaster for posting.

Since the webmaster can change our link, delete the link or even the entire article after a while, we use the Link Checker PRO service for monitoring.

Finally

The key elements of outreach organization are the competent selection of sites, precise definition of the campaign objectives, writing templates and the ability to negotiate with bloggers and journalists.

Important for achieving the goal of outreach is the ability to correctly place the TK on the texts of the copywriter. this significantly affects the speed of posting articles.

Correctly organized outreach will allow you to obtain organic links in articles on trust sites, which is very important for the successful implementation of SEO strategy.

Image credit: geralt

The post What is outreach and how does it work? appeared first on Internet Marketing Blog.

Links remain an important part of Algorithm   

In terms of being a favorable search factor, linking isn’t going anywhere. These are deeply embedded into the algorithm to be extricated completely. It is not possible to get an algorithm which disregards links.

Algorithm will be more accustomed to illegal forms in link building

Google maintains the recognition and penalty of the illegal techniques of link building. It may continue as with each of the penguin iteration, there is tightening against the spam related link building. Google will never support spam in every dark and disgraceful form. Algorithm may turn smarter to observe the hidden evils in linking which should not be rewarded.

The algorithm may move towards powerful alternate signals

Google is likely to be staying away from considering link as the ranking factor. The key algorithm

changes aim to fight spam, particularly spammy back links. Similarly, there should be something for its replacement as the ranking factor. Among the options, Google has shown the things which improve the quality of a site. Content is the one which should be well written, long form, and high quality. Security is a factor as https ranking signals algorithm indicates.

The algorithm may prefer to view brand authority, co-occurrence and co-citation

The non-direct link building forms i.e. co-occurrence and co-citation are factors which are pre-assumed elements of algorithm. They’ll keep on rising in terms of significance and brand authority is a parallel reason. As per some observations, SEO and brand authority are blended into just one strong search entity. A brand’s authority and strength isn’t dependable on cultural hatchet anymore but only with overall referencing and online presence along digital landscape.

Evolution of search practices in users

Flexible technology is more common which is gradually leading to decline in traditional search techniques. It is not possible to predict the direction where the user search techniques are moving into. Dependency on Google has decreased as the marquee factor with link authority and rankings.

A rise in the social search

Many people conduct searches along their individual social networks and don’t trust Google. For example, when people want to know best brand of lifestyle shoes, users tend to query their individual social network and not Google. Social media is rising constantly in the functional usage.

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