The modern consumer is tired of active marketing; conventional advertising tools do not satisfy the companies’ need for the number of new customers. You need new clients and need it quickly. Growth Hacking can help you to attract more audience to the site and ensure high conversion. What tactics can the pros use for your business?

Growth Hacking

Growth Hacking fails to convey the essence of this marketing phenomenon. The marketer uses classic schemes (landing pages, SEO, SMM, contextual advertising, etc.) to attract traffic, and the growth hacker, by manipulating the same tools, achieves a more significant customer growth. He constantly tests new hypotheses and evaluates their results, all to find new ways of explosive growth.

Why do you need to be a growth hacker?

• This is a person who is not only and not so much a specialist in the direction of marketing. But who has a broad outlook in other areas?
• He can follow technology trends and use them to attract customers
• He can replace a whole staff of narrowly specialized marketers and provide explosive growth in the number of clients, as he independently builds a combination of several tools
• This is a specialist rare for the labor market, whom many want to get into their company.

In Growth Hacking there are no manuals, checklists, scenarios, best practices – it’s impossible to say “do this and get explosive growth”. Successful cases are the implementation of specific tasks with the set of tools that turned out to be the most effective for them.

Growth Hacking methods

We will tell you about several Growth Hacking methods that you can independently use to find new marketing strategies and promote your business. They can be an effective tool for the growth of your business, or they may not have any results at all.

Someone can use Google contextual advertising, someone will bring clients a successful landing page, someone will do SEO optimization of the site and increase traffic, and someone will achieve amazing results in social networks.

Only constant experiments and analysis of their results allow you to quickly find new customers. The best step for it – using the principles of Growth Hacking.

Let’s start with the basic principles of Growth Hacking

Comprehensive work to attract traffic, analyze it and improve conversion. Web analytics is a major source of insight into the ups and downs.

Applying the Fail Fast principle is a quick failure that turns out to be cheaper and not fatal. Many small experiments find an approach to growth, and mistakes are leveled.

New tools are mastered quickly and shallowly, the main thing is to immediately put them into work and try them out.

If product marketing is not generating sales, change the product itself.

There is no binding to an anyone marketing tool, new tools for attracting traffic – a new result.

Total automation – growth hacker does not do with his hands what a machine can do, he works with his head.

Knowledge of standard marketing tools and techniques is not enough to find new customers quickly. You need a broad outlook, technical knowledge, and a willingness to experiment.

Growth Hacking is the ability to quickly try different marketing methods to find new strategies and choose the one that will provide explosive growth.

For applying the Growth Hacking strategy:

1. You need to understand specific goals and builds a strategy for their growth;
2. No spare no effort and means to achieve the goal – your own and your team;
3. Use all the possibilities of the modern Internet and social networks;
4. Fill the minds of the masses with your product and creates only a positive impression of it;
5. Introduce many new features, until one of them goes to work.

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Marketing is not just a kind of activity, it is a living organism that develops, changes, and evolves with us. To succeed in the marketplace, any business needs to follow and be guided by this process.

We’ve explored a few of the top marketing trends that are set to gain traction. Start implementing them now to stay at the forefront of the market for the next year!

User-Generated Content

Instead of producing content yourself, encourage your subscribers to create it. Make your product packaging so attractive that customers want to post a photo of it in a story or share it with friends in a post.

Provide the service in such a way that you would like to talk about it with a mention of the brand. This content is free, and it serves as a recommendation from friends, which is trusted more than advertising content. It is important that users make such messages organically, and not with the help of challenges and contests.

Is SEO dead?

SEO is buried every year. But it doesn’t die, it just evolves. With the release of Google’s new BERT algorithm, which has become much better at understanding the meaning of texts, now you will definitely have to forget about spamming keys in content and meta tags.

Focus on creating more natural and expert content. Also, pay attention to micro-markup by content type on pages and optimization for voice search.

According to some studies, about 70% of users flip through paid ads, preferring organic search results. Therefore, SEO promotion is alive and well.

AR & VR

Another powerful trend is the creation of content using augmented or virtual reality. AR masks that work with the user’s smartphone selfie camera and games with augmented reality have already appeared on the Instagram network.

This technology combines impressive ease-of-use by users and is growing in popularity. In addition, augmented reality solutions encourage users to produce and distribute the very same User-Generated Content.

Interactive content

Content that not only conveys information, but interacts with the user, and, moreover, makes it interesting, bringing new impressions, is of increasing importance.

In 2020, brands will need to seek and find new original solutions, not only in how they will speak to their customers but also in what exactly is said. Society is becoming more and more information-rich, and in addition to the form of your message, its content will become more important.

Adapting content for smartphones

Already now, users receive most of the content not from a PC, but from the screens of gadgets, and in the future, this figure will only grow. Therefore, the display of information is increasingly being adapted for vertical reproduction.

In addition, subtitles are added to the video so that it is convenient to watch them without including sound. While the video turns from horizontal to vertical, then scrolling does the opposite transformation.

Users no longer want to scroll from top to bottom, and Stories are becoming the most popular type of content consumed from smartphones. It is in them that it makes sense to advertise and promote your brand in 2020.

Gamification

People are ready to play with brands, but they want interesting and engaging game formats. Now the trend is simple but exciting puzzles quests. They not only entertain but also motivate the audience.

Another trend is the use of interactive swipe links in stories. “Swipe the fly – get a discount!” – suggests the company, and the user instinctively swipes across the screen, going to the site.

Increase in advertising budgets

Every year it becomes more and more expensive to attract customers, so marketing costs are constantly growing. Users are becoming more experienced and more demanding every year – therefore, most businesses will pay attention to the UI/UX of their products, thereby increasing LTV and saving marketing budget.

It’s worth investing in experiments and split tests to test several ad campaigns and choose the most effective ones.

Experiment and find exactly those channels and tools that will generate the maximum ROMI (Return on Marketing Investment) for you.

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With plugins and utilities in this category, you can find out site traffic, see links that help your audience see the site, download a map of clicks and links, and get data such as form analytics.

Google Analytics Debugger

The utility is able to extract data from code transmitted to Google Ads. in addition to information about successfully executed commands, the plugin warns by notifying of errors in the tracking codes.

It also helps to obtain information about all calls sent to the Google Analytics system. This approach allows you to systematically check the correctness of the Analytics settings.

The advantages of the plugin include its ability to track the type of problem in a timely manner and make it clear when it occurs on the part of the client, and when on the part of service owners. This will help avoid conflicts and better customize the site.

Table Booster for Google Analytics

This program is configured to track traffic using the method of associating the information with Google Analytics. Users like the convenient presentation of information in the form of diagrams, explanations, and classifications with a choice of criteria.

You can also highlight important details of analytics in the tables, which is very convenient for reporting and data collection.

Tag Assistant (by Google)

With the help of the extension, you can set the correct operation of the Google Analytics counter in a timely manner. After accessing the resource page, the service is able to automatically determine which utilities are working properly and where there are systematic errors. You can intuitively understand the degree of correct operation of the utility on a particular resource by the color of the icons.

Page Analytics (by Google)

With this extension for the Chrome browser, you can learn the behavior pattern of the main target audience.

It helps to analyze the customers who come to the site. Given that the bulk of the data is downloaded by the program directly from Google Analytics, you can clearly see what does not suit users and at what points it is important to place special emphasis.

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Today, when social networks have so firmly entered our lives and become not just a platform for communicating with friends, but also a new source of information, it is worth paying special attention to the SMM promotion of your business.

SMM is social media marketing. Almost all directions and aspects of a PR campaign can be implemented through social networks: this is a content strategy that will consistently and purposefully inform the audience about your product, and communication with consumers, and conducting advertising campaigns, promotions, contests, identifying the mood of the audience, increasing loyalty.

Why is it already impossible to do without SMM promotion?

The presence on social networks makes brands “humane.” When you use them in addition to advertising familiar to everyone, the level of trust in your products increases.

It is also important that this communication channel is the cheapest way to express yourself to a large audience. Compared to television, the press, and even online media, displaying on social networks will provide you with the most coverage for the least money. Moreover, you won’t be able to more accurately address your advertising message anywhere. Targeting (target audience definition) is an important tool that allows you not only to reach your “potential” consumer but also save a lot because every cent aimed at advertising on social networks will be spent on attracting the person you need.

In addition, now that all communication channels are being integrated together, it is important for companies to have not only their own sites but also actively update information about themselves on social networks. Now all the news, assortment, prices, and even reviews can be seen on one page!

Needless to say, the content of a page on a social network will cost you much less than maintaining a whole site?

Therefore, if you are still not on Facebook, YouTube, LinkedIn, and Instagram, fix this error immediately!

Can I do SMM myself?

Creating an account on a social platform, you must understand what kind of SMM-strategy and tasks you will implement.

First, you need to decide what audience you are going to influence: where these people live, how old they are, how much they earn, and what they are interested in on the Internet. Then the content plan is approved: topics and post format. Time for publications is determined based on the statistics of visiting pages and viewing news. SMM specialists do not accidentally choose a specific time for posts: by testing, they determine the optimal period when the largest number of people will see your news.

Therefore, it is a mistake to be guided by the logic “I am on Facebook and can easily cope with maintaining the page of my business.” Answer your question: are you ready to spend all your time studying information, making mistakes, and wasting budgets?

Entrusting the services of SMM-promotion to experienced professionals, the manifestation of your business in the public space will be high-quality and effective.

After reviewing your product, managers will help:

1. Determine the current goals and objectives of the campaign:

• increase traffic to the site;
• brand promotion;
• creation of a new sales channel based on the page;
• creation of an information portal about your company and others;

2. They will conduct a detailed analysis of the audience and competitors, as a result of which they will develop an SMM strategy, a content plan with headings, and the frequency of publication.

3. Set up a test advertising campaign that will be constantly improved by changing advertising messages, pictures, videos, changing the target audience.

As you can see, competent SMM is a business that requires a thorough and detailed approach.

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Marketing communications are changing every day. This is due to the fact that the audience receives a huge amount of information (including advertising). As a result, your marketing campaign turns into a “white noise” for people.

We have collected 3 key trends that will determine the effectiveness of your interaction with customers in the near future. You will find out what works and what it is time to refuse.

1. Talking about the most important

Filter what you want to say. A large number of advertising messages devalue everything that you offer: instead of a powerful offer, there is an annoying background. In 2020, an audience with high purchasing power will often think not about getting something good, but about not throwing something superfluous in the basket.

The values of a modern client are reasonable and moderate consumption.

They are tired of advertising, of the abundance of choice. There are too many things around, information content, services. Therefore, it is more important to send to the audience those messages that will be of value: the time for a large number of “empty” letters has passed.

2. The balance between customization and automation in business

There are two seemingly opposite directions in marketing: on the one hand, automated sales funnels, and on the other, an attempt to customize the advertising and maximize its adjustment for each user.

Which side to choose

Automation allows you to speed up workflows, response time, quality of interaction with the audience and save company resources. And customization and personalization is an opportunity to increase the LTV (Life-Time Value) of the product, the percentage of conversion and sales.

What decision is worth making

The answer is simple — BALANCE. Outline the range of issues that should be automated to make the client comfortable. Typically, these are operational tasks: receiving and paying for orders, sending messages with commercial and transport invoices, the possibility of online recording, technical support, and so on.

3. Speak honestly: both about victories and about losses

Everyone says that he has the best product, the lowest price, a crystal clear reputation and an uncompromisingly high level of service. Such words are water that flows somewhere but does not reach the client’s ears.

Give the product an honest assessment. Do not be afraid of criticism and self-criticism. Do not be afraid of irony. Be frank (as much as possible).

What could be the reaction

Silence. Often, institutions do not want to respond to comments: they are not sure that they can defend their position, they do not monitor the references, or simply do not know how to behave.

The formal answer. Sometimes in the service sector, they say something like this: “Thank you for your appeal, we will take it into account and we will become better.”

The solution to the situation. The most honest way to interact is to frankly write that you have made a mistake. It is better to admit this, and then offer a discount or a compliment from the company at the next visit.

That is, the general idea:

People cannot help but make mistakes. A crystal clear success story is suspicious: you are probably just hiding flaws.

You should not manipulate. Honesty is a new business reality.

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Local SEO, being a form of local online marketing, is a cost effective tool for promoting your brand and services. Local SEO helps small businesses (such as yours) to be seen by potential customers when they need the services you provide.

Here are 10 local SEO benefits for small businesses:

• Local customers use the Internet to search for small businesses. Local businesses and potential customers use search engines and online directories to search for local businesses.
• Online search for small local businesses is now very popular – More and more people are looking for local companies in Google, as well as other search engines.
• Local search is timely and targeted. Local search connects businesses with customers at the very time when they need their service.
• High conversion rate – Local promotion of online directories has a higher conversion rate than traditional advertising. Enterprises will have more chances to convert 1 of 2 potential clients.
• People are increasingly using the mobile Internet – Potential customers use mobile devices and applications to search for the enterprises and services they need in their region.
• Good return on investment – Local SEO is a cost-effective and efficient way to attract potential customers, since advertising works for you when needed.
• Only a few companies have added their sites to Google Places – Many companies have not yet taken advantage of registration with Google Places.
• Opportunities provided by local SEO are free – Post your company data to Google Maps for as long as it’s free.
• Newspapers are becoming less popular – now everyone is using the Internet to find the latest news, good online deals, as well as the most popular companies.
• Local consumers trust online reviews — Consumers trust the reviews they read about companies that interest them. This is how your company can earn a good reputation among potential customers.
• Now is the best time to invest in local SEO. This will help your company outperform the competition. It is these online methods that will lead your company to success.

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SEO activities are also not a guarantee of marketing success. It may turn out that despite considerable traffic on the website, potential customers will not be willing to make transactions. Purchase decisions – as shown by numerous studies – depend to a large extent on the recommendation of the product by a trusted person, especially family members, friends and experts. Therefore, influencer marketing is a service that is worth a closer look.

Who is influencer?
Influencer is a person who is the opinion leader in a selected category of products or services. Usually, internet bloggers, vloggers as well as celebrities who have social media accounts play this role. They gather around them a wide group of avid fans who are ready to take any purchase decision on the recommendation of their idol. Influencer is perceived as an expert, which one thinks to count.

Influencer marketing is therefore an activity that allows you to significantly increase the reach of the impact of your brand or online store. The task of the opinion leader will be to subtly convince readers to take advantage of your offer. It will take actions to increase brand awareness and image in the eyes of consumers. This method is therefore an excellent solution in order to position products against the competition.

Why is it worth to bet on influencer marketing?
First of all, because it is the best way to increase the brand’s recognition in a short time and to strengthen its capital. It is worth using the influencers service simultaneously with other Internet marketing techniques, such as Facebook ads, contextual advertising, content marketing or SEO activities. High positions at Google will direct potential customers to your company’s website, and the influencer’s command will make the chance for high conversion increase significantly.

This type of marketing does not have to be as expensive as it may seem – if you do not intend to use the services of the most recognizable celebrities. You may as well go to the owners of popular blogs, but they are only popular in a small group of people who are part of your potential customer segment. Even relatively small money will be a big motivation for them to cooperate with you. If, on the other hand, you are the owner of a recognizable brand, then the motivating factor may be the prestige associated with the possibility of promoting it.

How does it look in practice?
In order to employ an influencer, you can use online platforms that gather such people or find them on your own. The first solution is more comfortable, but usually more expensive and less effective. Once you have chosen the leader of the opinion, his task will be to mention your brand in one of the following places:

• in the content of the blog,
• in the comments,
• on the internet forum,
• on social media.

The most effective are influencers’ entries referring to their own experience as part of using the products you offer. So let’s make sure that the expert just posted this type of information. If it is, for example, a footwear brand – influencer can write about the fact that purchased shoes surprised him with high durability, attractive price or higher comfort compared to competitive footwear brands. Customer’s readiness to buy will increase significantly when it hits a relation referring to the world of experiences and emotions of the opinion leader.

Picture Credit: geralt, PhotoMIX-Company

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YouTube
YouTube was created in 2005 by three programmers as a dating site – wishing to find a couple or just a friend needed to record video business. A year later, Google bought the service for $ 1.65 billion.

To date YouTube is the largest video sharing site and the second largest search engine. In total, daily visitors spend billions of hours watching videos.

The platform earns most of the money not on content, but on the attention of viewers – 30 million visitors a day. Here are ways to monetize:

1. Sponsorship advertising
When you search for a video, at the first places in the issuance of several videos with the tag “Advertisement” is a paid advertisement. The service receives money from advertisers for promoting their materials. The amount depends on the number of views received.

2. Built-in advertising
Embedded ads are ads that are played before the video starts or when it is viewed, as well as pop-up ads. The owner of the channel receives the share of earnings, on whose roller advertising is placed.

3. Ads on the home page
If a user does not sign in to their account, a banner with an image or video will be displayed on the YouTube home page. In some cases, its conversion can reach 80%.

4. YouTube Red (Premium)
This is a subscription service ($ 10 per month) that provides a person with enhanced access to YouTube:

• The ability to use YouTube Music and YouTube Gaming;
• View videos without ads;
• Access to exclusive content YouTube Red;
• Background music playback when running other applications and when the screen is off;
• Free subscription to Google Play Music.

5. Paid content
YouTube is willing to collaborate with content creators who want to charge a fee for viewing their video. In this case, the user has to pay for the subscription or buy the right to access the content of the channel. Exact figures do not disclose, but according to rumors, the income between the content owner and the platform is distributed in a proportion of 55:45.

6. YouTube TV
This is an exclusive live broadcast of channels, available to subscribers on a subscription basis. Monthly subscription costs $ 35. There are also premium channels, which are charged separately. YouTube TV can be broadcast on any device.

7. Affiliate Program
Under some of the ads there may be advertising of thematic products. These products are affiliate advertising. If you buy the product, YouTube will receive a percentage.

eBay
The company was founded in 1995 as an auction for collectibles. Realizing the promise of the idea, the owners dramatically changed the main vector. Now the site is one of the leaders in the e-commerce market. On the platform, the product is sold as a fixed price (Buy It Now), and in the form of an auction.

Buy It Now – the most common way of trading sites on the Internet. But on eBay, the concept of Buy It Now has three different variations:

• The client can participate in the auction or buy the liked position directly. The difference will be that the Buy It Now price is at least 30% higher than the auction’s starting price;
• In auctions with reserve prices, the Buy It Now option is displayed only after the reserve price is reached;
• The third option – Buy It Now without participation in the auction. This option is standard for all trading platforms. The goods are bought for a fixed price.

For customers, most functions are provided free of charge or included in the final price of the goods. Sellers also have to pay for some services:

1. Placement fee
Each seller is charged a certain fee for placing an ad on the platform. Also, the seller pays for the listing, the price varies from the product category (from 5 to 30 cents). Everyone has 50 free listings per month.

2. Sales commission
eBay also charges sellers a commission for each sale. Depending on the product category, it varies from 3.5% to 10%.

3. Enhanced Listing Tariffs
In addition to the standard listing service, eBay provides other options for promotion: selection, replication of the item on the platform, and so on. These functions are available for both classical and auction trading.

4. Income from subsidiaries
eBay receives significant revenues from the activities of its subsidiaries. GittiGidiyor is a Turkish shopping center, eBay Enterprise is a multinational e-commerce corporation specializing in the creation, development and management of online store sites, Corrigon is a visual search engine.

Wikipedia
In Wikipedia now about 6 million articles, 33 million registered users, 32.5 million active editors. At the same time, about 600 new materials appear only in the English-speaking segment every day.

This is a very successful and profitable project, which in 2017 earned $ 91 million. At the same time, not a cent was earned on advertising, branches or paid services.

Wikipedia is an encyclopedia written together with people who use it. This is a special type of online manual designed to facilitate collaboration and data creation, where volunteers from around the world contribute and edit content using reliable sources.

Due to the fact that the main content is provided by volunteers for free, the organization focuses only on site maintenance, servers and administration. The owner of the resource is the Wikimedia Foundation, a non-profit organization that supports not only Wikipedia, but also other sites in the field of education and knowledge.

There are only three sources of income:

• The company receives the bulk of the funds in the form of donations from millions of people and companies around the world;
• Kind Services are natural donations in the form of supplies, equipment and services;
• The organization sells branded goods under its own brand: T-shirts, mugs, laptops and much more.

All profits go to support Wikipedia, its affiliated projects, for awards and grants.

Airbnb
Airbnb is an online site for accommodation, search and short-term rental of private housing worldwide.

The founders created a simple website with a map offering bed and breakfast. As more and more people began to use it, the owners began to improve the platform.

Today Airbnb is present in 34 thousand cities in more than 190 countries. Since the inception of the service helped to find housing 35 million guests. In 2012, Airbnb outscored Hilton Hotels in the number of booked nights. In March 2017, the company was estimated at $ 30 billion, and the personal fortunes of its three founders were estimated at $ 1 billion from each.

For the traditional hotel business, millions have to be invested in the construction, development and maintenance of their facilities. The Airbnb resource is people, and therefore nothing to do the above is not necessary.

Airbnb allows travelers to communicate with owners and pay for living at home, saving money, instead of visiting expensive hotels. Personal profiles and rating / review systems help to make a measured decision about the owners and what they are offered. Owners, in turn, can also choose whom to rent their homes.

The company receives revenue in two ways:

1. Commission from homeowners
Airbnb charges 10% for homeowners from homeowners for each reservation. Also, the receiving party must pay 3% for processing the payments of the guests.

2. Transaction fee from travelers / guests
6-12% of the booking amount – travelers’ fees for each confirmed stay. This amount is not refundable. And depending on the country’s legislation, VAT is charged.

Also, the company earns a share of revenues from the sale of the Airbnbmag guidebook and the organization of business trips of managers of various companies with the provision of all necessary reporting.

Picture Credit: geralt

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How in such conditions to increase brand awareness, expand the client base and increase the efficiency of your business?
There are five marketing tips that will help solve these issues.

#1
Lead magnet

Lead magnet is a free offer for customers, which allows you to access a closed file or a unique service of your company by subscribing to an e-mail or mobile phone number.

When using a lead magnet you get the phone number or e-mail of a potential customer.

The main reasons for using a lead magnet are:

• Expansion of the base of potential clients.
• Free access to closed valuable materials for the client. Additional value for the customer.
• Competitive advantage over those who do not use this chip.

The most popular options for using lead magnets, for which you can get potential customer contacts:

• instructions, check-lists, chips;
• gifts, bonuses, coupons, discount on purchase;
• Free testing, trial use of the product or demo version;
• poll + result of the survey on the mail.

# 2
Commodity trap
Unlike the lead magnet, which helps create a base of potential customers, the trap-merchandise already creates real customers who pay you money. On average, the cost of the product-trap ranges from 1 to 50 $, depending on the value of your key product, but more often it is 1-5 $.

This feature is aimed at making potential customers real, and making a real profit. Sales are primarily psychology, and sell to those who have already paid you more easily than those who have not already done so.

Gadget Store
When creating a product-trap, you need to follow several important rules:

• The product should be useful to the buyer.
• The product should belong to the same category as your main product.
• The product should only partially solve the client’s problems, only your key product solves them completely.
• The cost of the goods-traps should be such that a person without hesitation is ready to spend money.

Our recommendations for creating a product-trap:

• Electronic format – solves issues with logistics and time, is created once and for all.
• It causes an impulsive desire to buy.
• The value of the goods must be tens of times greater than the price.
• Fast and easy payment.

A few more examples for expanding horizons:

• Hosting sells domain names for $ 1, in the future to sell its main product.
• A set of materials: video, a book, a webinar record.
• Conduct an analysis or audit for the client.
• Sell ​​a sampler or part of your main product to feel the value.

# 3
Company Blog
A blog on YouTube or a website is doubly cool! A blog is a great tool that contains dozens of benefits that will at least raise sales.

Blog on the site
What are the functions and value of the blog on the site:

Case. Through the articles you can share your achievements, thereby showing your expertise.

Useful content. Find and disclose questions that interest your potential customers. Each written article in the blog goes into the annals of the index of search engines and guarantees you lifelong traffic from the search (the amount depends on the quality of the content).

Blog on YouTube
Benefits of blogging on YouTube:

• One video instead of a thousand words. In one video on your YouTube channel you can answer all the questions that interest your audience.
• Backstage. Share your inner cuisine, people are interested.
• Reviews. When we see a real person’s response from a real company, it begins to acquire a deeper meaning and loyalty to the audience.

#4
Messengers & chat bots

With each passing day this direction is gaining more and more turns.
Each brand, large or medium-sized business already has its own channel in the messenger. Today, no one is surprised at the presence of telegram-community, bot or channel. However, only a few can boast of good quality content and chat bots.

Telegram and other messengers are surely going to unite people among themselves in different interests, spheres of life and not only. However, instant messengers have now become not just a means for communication of a group of people, they began to include many other functions.

Messenger functions:

• dispatch of news, shares, articles of the company;
• support-department in the form of a bot or polubot;
• transfer and storage of files, photos and video;
• replacement with the browser – browsing the web;
• personal profile with photo and personal data;
• automatic sales through bot and much more.

In fact, everything goes to one – to combine everything that is actively used by people in one place. And it’s great at Telegram. Many things are still under development, but believe me – it’s a matter of time, and it’s better to start developing in this direction now, so that at the right time and in the right place be on the horse.

Especially it is necessary to pay attention to bots. While they are at the initial stage of their development, but already millions of people stop visiting, for example, weather forecast sites, financial websites for viewing currency rates or news sites, etc.

Promotion through bot.
One large online store conducted an action for new users through a telegram-bot, which gives 200 UAH for the first purchase. The principle is as follows: the bot asks for your name, phone, then checks if you are in the database, and if you do not – it creates a profile and gives you bonuses for the first purchase with a limited period of validity.

It seems to be nothing heavy, but it’s a great way to expand the base of your potential customers in an automatic mode.

Ordering.
Not only online stores have already made bots for quick ordering on the site, but also taxi services, food delivery, ticket purchase, etc.

#5
Marketing autorunks
A sales autorivation is a series of pre-prepared and automated processes for your customers.

Simply put, the auto-funnel allows the customer to sell the product or service automatically through letters, SMS, social networks, etc. It is thanks to this counter that the infobusiness has made a big leap forward in the last few years.

Conclusion

To increase the efficiency of sales, automate the work of your business and increase the number of customers, use five always up-to-date marketing chips.

1. Lead magnet. It should be used to create a contact base for potential customers.
2. The trap is aimed at making potential customers real, and making a real profit.
3. The company’s blog will increase the popularity of your site, attract more potential customers and allocate you among competitors.
4. Messengers and chat-bots automate the registration of orders, and also will allow to collect a database of customers.
5. Marketing avtovoronki will automate and accelerate the reception and processing of orders.

Image credit: bruce mars

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Goals and strategy

It is important to have an understanding of why a brand is vital to social networks. Constant advertising of your product without innovations and interesting stories does not make sense. Targets in SMM are formed on the principle of SMART. Specificity, measurements, achievements, relevant information and time limits – all these characteristics should be included in the SMM strategy. Weekly reporting allows you to adjust the final effectiveness of the final goal of the SMM. Statistics allows you to approach the final results more flexibly.

Design and rewriting

All the basic information about your company presented in your profile is very important for a potential audience. In this case, each description in one social network should be a hidden hyperlink to the other, so that the user would go there and read the news of another kind corresponding to this social network.

Cover, description, profile – graphically it should attract and interest consumers. A few tweaks: on Facebook are allowed animated covers and profile photos. Write a message, subscribe to news, all widgets should be clear, and you also need to be able to use call to action. When registering posts, do not try to be too original in search of a HYIP, the overall tone and color scheme must match the general style or brand book.

Focus on your topic

Do not change the vector of works, it does not make sense to constantly rebrand. Each of your audience contacts should talk about who you are and what you are doing. Branding and understanding strategy are the key to a successful advertising campaign.

No one cares about platitudes. For example: kitchens are cheap, custom-made furniture. Users will simply close these pages.

Planning

Forget the inspiration and imagination of copywriters. In SMM you need a clear content plan that you need to adhere to. A content plan for the month, year or week in which the categories and goals will be indicated.

Do not depart from the posting schedule, as the audience has become accustomed to it. If you had one post daily, which brought a high conversion, then it should be further. People are more confident about the brand, when everything goes according to plan. Editing and adjustment of the plan is necessary only when the analyst requires it.

Quality

Competition at the moment in social. networks is very high. According to the latest data, Facebook alone has about 300,000 new statuses and 136,000 photos per day. The content is diverse. BUT! Do not need to search and adjust to each, create your own, but quality.

If your post was in sight, it should be able to cling, remove inaccuracy, not usefulness and dryness from the content. The photo is only high resolution and creative, do not be afraid of drains, the main thing is that the photo was as focused on your audience.

There is no uniformity

The content should be clearly spelled out, but it is also advisable to use many tools for success. Videos, hyphas, photos, collages are your helpers. Each innovation requires analysis. 95% of the audience remember video clips, not text. Animation, graphics, life, Stories – irreplaceable helpers for brands.

Communication

Give your client a sense of importance. Mark users, comment, communicate, participate and form live communication. These users are the backbone of sales.

High conversions and high-quality SMM organization.

Picture Credit: FirmBee

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