The modern consumer is tired of active marketing; conventional advertising tools do not satisfy the companies’ need for the number of new customers. You need new clients and need it quickly. Growth Hacking can help you to attract more audience to the site and ensure high conversion. What tactics can the pros use for your business?

Growth Hacking

Growth Hacking fails to convey the essence of this marketing phenomenon. The marketer uses classic schemes (landing pages, SEO, SMM, contextual advertising, etc.) to attract traffic, and the growth hacker, by manipulating the same tools, achieves a more significant customer growth. He constantly tests new hypotheses and evaluates their results, all to find new ways of explosive growth.

Why do you need to be a growth hacker?

• This is a person who is not only and not so much a specialist in the direction of marketing. But who has a broad outlook in other areas?
• He can follow technology trends and use them to attract customers
• He can replace a whole staff of narrowly specialized marketers and provide explosive growth in the number of clients, as he independently builds a combination of several tools
• This is a specialist rare for the labor market, whom many want to get into their company.

In Growth Hacking there are no manuals, checklists, scenarios, best practices – it’s impossible to say “do this and get explosive growth”. Successful cases are the implementation of specific tasks with the set of tools that turned out to be the most effective for them.

Growth Hacking methods

We will tell you about several Growth Hacking methods that you can independently use to find new marketing strategies and promote your business. They can be an effective tool for the growth of your business, or they may not have any results at all.

Someone can use Google contextual advertising, someone will bring clients a successful landing page, someone will do SEO optimization of the site and increase traffic, and someone will achieve amazing results in social networks.

Only constant experiments and analysis of their results allow you to quickly find new customers. The best step for it – using the principles of Growth Hacking.

Let’s start with the basic principles of Growth Hacking

Comprehensive work to attract traffic, analyze it and improve conversion. Web analytics is a major source of insight into the ups and downs.

Applying the Fail Fast principle is a quick failure that turns out to be cheaper and not fatal. Many small experiments find an approach to growth, and mistakes are leveled.

New tools are mastered quickly and shallowly, the main thing is to immediately put them into work and try them out.

If product marketing is not generating sales, change the product itself.

There is no binding to an anyone marketing tool, new tools for attracting traffic – a new result.

Total automation – growth hacker does not do with his hands what a machine can do, he works with his head.

Knowledge of standard marketing tools and techniques is not enough to find new customers quickly. You need a broad outlook, technical knowledge, and a willingness to experiment.

Growth Hacking is the ability to quickly try different marketing methods to find new strategies and choose the one that will provide explosive growth.

For applying the Growth Hacking strategy:

1. You need to understand specific goals and builds a strategy for their growth;
2. No spare no effort and means to achieve the goal – your own and your team;
3. Use all the possibilities of the modern Internet and social networks;
4. Fill the minds of the masses with your product and creates only a positive impression of it;
5. Introduce many new features, until one of them goes to work.

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Marketing is not just a kind of activity, it is a living organism that develops, changes, and evolves with us. To succeed in the marketplace, any business needs to follow and be guided by this process.

We’ve explored a few of the top marketing trends that are set to gain traction. Start implementing them now to stay at the forefront of the market for the next year!

User-Generated Content

Instead of producing content yourself, encourage your subscribers to create it. Make your product packaging so attractive that customers want to post a photo of it in a story or share it with friends in a post.

Provide the service in such a way that you would like to talk about it with a mention of the brand. This content is free, and it serves as a recommendation from friends, which is trusted more than advertising content. It is important that users make such messages organically, and not with the help of challenges and contests.

Is SEO dead?

SEO is buried every year. But it doesn’t die, it just evolves. With the release of Google’s new BERT algorithm, which has become much better at understanding the meaning of texts, now you will definitely have to forget about spamming keys in content and meta tags.

Focus on creating more natural and expert content. Also, pay attention to micro-markup by content type on pages and optimization for voice search.

According to some studies, about 70% of users flip through paid ads, preferring organic search results. Therefore, SEO promotion is alive and well.

AR & VR

Another powerful trend is the creation of content using augmented or virtual reality. AR masks that work with the user’s smartphone selfie camera and games with augmented reality have already appeared on the Instagram network.

This technology combines impressive ease-of-use by users and is growing in popularity. In addition, augmented reality solutions encourage users to produce and distribute the very same User-Generated Content.

Interactive content

Content that not only conveys information, but interacts with the user, and, moreover, makes it interesting, bringing new impressions, is of increasing importance.

In 2020, brands will need to seek and find new original solutions, not only in how they will speak to their customers but also in what exactly is said. Society is becoming more and more information-rich, and in addition to the form of your message, its content will become more important.

Adapting content for smartphones

Already now, users receive most of the content not from a PC, but from the screens of gadgets, and in the future, this figure will only grow. Therefore, the display of information is increasingly being adapted for vertical reproduction.

In addition, subtitles are added to the video so that it is convenient to watch them without including sound. While the video turns from horizontal to vertical, then scrolling does the opposite transformation.

Users no longer want to scroll from top to bottom, and Stories are becoming the most popular type of content consumed from smartphones. It is in them that it makes sense to advertise and promote your brand in 2020.

Gamification

People are ready to play with brands, but they want interesting and engaging game formats. Now the trend is simple but exciting puzzles quests. They not only entertain but also motivate the audience.

Another trend is the use of interactive swipe links in stories. “Swipe the fly – get a discount!” – suggests the company, and the user instinctively swipes across the screen, going to the site.

Increase in advertising budgets

Every year it becomes more and more expensive to attract customers, so marketing costs are constantly growing. Users are becoming more experienced and more demanding every year – therefore, most businesses will pay attention to the UI/UX of their products, thereby increasing LTV and saving marketing budget.

It’s worth investing in experiments and split tests to test several ad campaigns and choose the most effective ones.

Experiment and find exactly those channels and tools that will generate the maximum ROMI (Return on Marketing Investment) for you.

Picture Credit: Unsplash

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With plugins and utilities in this category, you can find out site traffic, see links that help your audience see the site, download a map of clicks and links, and get data such as form analytics.

Google Analytics Debugger

The utility is able to extract data from code transmitted to Google Ads. in addition to information about successfully executed commands, the plugin warns by notifying of errors in the tracking codes.

It also helps to obtain information about all calls sent to the Google Analytics system. This approach allows you to systematically check the correctness of the Analytics settings.

The advantages of the plugin include its ability to track the type of problem in a timely manner and make it clear when it occurs on the part of the client, and when on the part of service owners. This will help avoid conflicts and better customize the site.

Table Booster for Google Analytics

This program is configured to track traffic using the method of associating the information with Google Analytics. Users like the convenient presentation of information in the form of diagrams, explanations, and classifications with a choice of criteria.

You can also highlight important details of analytics in the tables, which is very convenient for reporting and data collection.

Tag Assistant (by Google)

With the help of the extension, you can set the correct operation of the Google Analytics counter in a timely manner. After accessing the resource page, the service is able to automatically determine which utilities are working properly and where there are systematic errors. You can intuitively understand the degree of correct operation of the utility on a particular resource by the color of the icons.

Page Analytics (by Google)

With this extension for the Chrome browser, you can learn the behavior pattern of the main target audience.

It helps to analyze the customers who come to the site. Given that the bulk of the data is downloaded by the program directly from Google Analytics, you can clearly see what does not suit users and at what points it is important to place special emphasis.

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Blogs are different:

• personal (like an online diary);
• corporate (companies or organizations);
• professional (for example, artist, photographer, and so on);
• news (someone is very well versed in something and, although not involved in the creation, collects news and posts on his blog);
• and many others that branch the previous ones.

What they have in common is that the insider view is of the greatest interest to the user in such sites: the author understands something, and his experience and point of view are interesting. As a rule, a site that has a blog, or the blog itself has a commercial purpose – to sell products or services. And SEO helps to bring more users to the site who can make a purchase.

The commercial component is very important to consider, because the blog is separated from it only externally: I buy it, read it here. But they work together. Any article section should revive or even humanize sales pages.

In terms of search engine optimization, a blog is an ideal place for many SEO fronts:

• You can use low-frequency information requests that are not included in the texts for category pages and product or service cards;
• if a section of the site is allocated for the blog, and not the entire site, then with the help of articles you can improve the position of other pages in the search and attract additional target audience;
• in a blog you can and should write different articles and regularly update them, and the constant updating of content is a positive signal for search engines;
• Interesting and useful articles help to form an image of an expert in your niche.

Content for the site

The most important thing in a blog is content, which is followed by users. But the content should be useful.

From the position of SEO, this means that the articles should answer the user’s question, help him and contain key queries.

For this you need:

• assemble the semantic core;
• write and post texts;
• wait for the robot to index the page.

In these simple steps lies an important feature of search engine promotion blogs: information queries will form the basis of the semantic core, that is, the user is interested in the answer to the question, and it does not matter which site he is on.

For example, you sell electrical goods through an online store and at the same time keep a blog where you tell how to become a good electrician enough to earn decent money and not die from an electric shock. If in some article you analyze a burning electrical question and tell how to solve the problem, the user will not care what the site is. But there is a chance that he will remember your website and come back if he wants to buy something. Or read something else, that’s good too.

How to optimize content:

• Develop a structure, arrange all articles by topic (tags) and categories. There is no need for everything to be heaped – it is necessary that there is a hierarchy and nesting.
• Create a convenient navigation so that the user understands where and where he can come from by clicking the buttons of the site.
• Use key queries: understanding what requests the user enters into a search engine, you can competently answer them and get traffic.
• Register the meta tags (title, description, h1): by putting the content of the pages in the meta tags, the user and the search robot will be able to bring your website to the most relevant query of the target audience.
• Create hash links to navigate within one page;
• Arrange the relinks: the link mass increases the authority of the site, shortens the indexing time and increases its position in the search.
  Publish on external sites – also for a set of high-quality links and growing brand awareness.

To be that optimize, you need to know what to write. To do this, make a content plan – a table of all publications for the next month. Keep track of the stages of their preparation and order, comment. So you will trivially know which articles to write and when to publish.

Picture Credit: Tumisu

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There is a tacit recommendation that the ratio of the reference mass should be in the ratio of natural external links: 70/30 (no anchor/anchor). By following this rule, you can confidently move forward to increase the reference profile. Links can be from any sources: catalogs, forums, directories, review services, articles, social networks and any other sources where they can be placed. Separately, it is worth highlighting crowd links. What are they like? These are links posted in comments on various forums and services in which people describe their experience in using a particular service and indicate the source. Crowd links are useful in promoting those that give additional traffic to the site, and in most cases are open for indexing and transfer weight to the resource being promoted.

Crowd links help get traffic with user recommendations. They can be aimed at both the main page and a specific section of the site. They must be placed on the resources with the highest attendance. Then it will make sense. If you place links on sites that no one visits, and in addition to their TIC, or thematic citation index – 0, then there will be no sense from linking. Sites should be selected carefully. There are specific services that provide services for placing crowds of links. But it is better to place the placement of an experienced web studio or a private SEO specialist with extensive experience. The staff of web studios, faced with the promotion of sites every day, are well versed in these issues and can tell in which direction to go.

Picture Credit: PhotoMIX-Company

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COMES TO THE DOCTOR SEO
This fairly simple analogy with a medical visit can illustrate how SEO consulting works more or less. Companies and individuals use it most often. Those who want to find out why their positioning does not bring the expected results or beginners in the e-commerce industry.

THE SEO CONSULTANT IS FOR A TASK:

• conduct a short interview with the company (like a medical history),
• provide such a company with a solid foundation of positioning (guidelines for a healthy style of functioning),
• outline what harmful practices should be avoided (basics of prevention),
• determine what action should be taken immediately to achieve satisfactory results.

Good SEO consulting is consultancy based on which you can carry out many activities. For example, analysis of competition activities, develop a content marketing strategy or analysis of incoming links profile.

SEO consulting are not strictly SEO activities. Consulting allows us to outline the basics of a good strategy for future activities. It is a service that allows, for example, novice companies to get an idea of the subject in terms of their website or store.

At the same time, buying an SEO consultation allows you to avoid a situation in which we first pay a cart of money, and only when we learn that some of these expensive activities are inappropriate, and some are unnecessary at all.

The second important note: SEO consultation is not an SEO audit. This is just a preliminary examination of the situation of your website or online store. It is a service that is cheaper than the full audit. Returning to our medical analogy: SEO consulting is like a family visit, and an SEO audit is like a set of diagnostic tests done in a hospital. More accurate, more time-consuming, more analytical, more comprehensive and, of course, more expensive.

IS IT WORTH TO PAY FOR A CONSULTATION WHEN IS IT EVER INTERNET?
Many people who own a website or an online store go to SEO as something easy, because there are various guides, there are commonly known Google ranking factors, there are free support tools etc. Yes, that’s all true, but there is one small detail – it’s all general knowledge, not referring to the specific situation of a particular website. Everyone can “diagnose” via the Internet, but it is only a visit to the doctor that will let us know what may be wrong with us.

SEO consulting is a service offered by more and more SEO agencies. It has been designed for people who do not want or do not have time to explore the ropes of positioning knowledge. Not everyone has to know everything. Owners of online stores and companies usually have too many other things to “embrace” to still deal with SEO. SEO consulting is good for them.

SEO CONSULTING – FOR WHOM?
This type of consultation is useful for people looking for, for example, the reasons for the low conversion rate in the online store. If you want to compile a list of the best keywords for the site or, for example, you plan to introduce a new product / service and do not know how to become visible in organic – consulting can be just for you.

SEO consulting can also be a good solution for people who are considering changing an SEO agency that supports their website or store. It may also be useful for those who are just wondering whether or not to outsource these activities to an external entity. It is also a good method to verify the effectiveness of the SEO company that you work with.

SEO consulting can shed new light on our company’s existing activities in the field of positioning. Remember that a fresh look at a given issue is always desirable. In the end, without it, the civilization known nowadays, am I right?

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Internet has spread its reach beyond imagination. It has actually become one of those necessities in our lives without which it is difficult to carry out our regular tasks. It’s directly or indirectly associated with our personal and professional lives. Search engines are regarded as the platforms which provide the different results for the search people make online. A dental website needs an appropriate dental SEO to help it out beat the competition. The purpose of deploying these SEO strategies is to ensure that those website attract the targeted traffic which increases manifolds with time. It would directly contribute towards the profits of the company while making the company stand out among the other competitors.

It needs to be mentioned that a dentist needs to have the perfect dental SEO implemented for his website. It not only helps in the online presence of the dentist and the services but also adds to the offline economic activity to attract larger patients. The process starts with selection of the right set of keywords which defines the possibilities for the website. For those dentists wishing that their website arrives among the top results on the search engines it is very important to select the most appropriate keyword which is well placed within the contents of the website. One of the other things which shape up the SEO prospects of the Dentist website is the linking strategies adopted. It is essential that the website gets linked to popular yet strong sites. Quality of those websites would definitely decide how well the dentist website would be performing.

Most of the SEO experts would be aware that the popularity of a website gets determined by the pages it gets linked to. So the more links a website creates, the better it is for the health of the website. While linking the link builder should ensure that trustable sites have been linked to. The primary goal of any dentist needs to be to make efforts for increasing the amount of links pointing towards the website. Building more and more links on a continuous basis would make the site stronger and help it get popular. One of the other aspects of a strong dental SEO is to provide correct information to the visitor on the website. The content has to be rich in quality and deliver the best possible information.

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