The modern consumer is tired of active marketing; conventional advertising tools do not satisfy the companies’ need for the number of new customers. You need new clients and need it quickly. Growth Hacking can help you to attract more audience to the site and ensure high conversion. What tactics can the pros use for your business?

Growth Hacking

Growth Hacking fails to convey the essence of this marketing phenomenon. The marketer uses classic schemes (landing pages, SEO, SMM, contextual advertising, etc.) to attract traffic, and the growth hacker, by manipulating the same tools, achieves a more significant customer growth. He constantly tests new hypotheses and evaluates their results, all to find new ways of explosive growth.

Why do you need to be a growth hacker?

• This is a person who is not only and not so much a specialist in the direction of marketing. But who has a broad outlook in other areas?
• He can follow technology trends and use them to attract customers
• He can replace a whole staff of narrowly specialized marketers and provide explosive growth in the number of clients, as he independently builds a combination of several tools
• This is a specialist rare for the labor market, whom many want to get into their company.

In Growth Hacking there are no manuals, checklists, scenarios, best practices – it’s impossible to say “do this and get explosive growth”. Successful cases are the implementation of specific tasks with the set of tools that turned out to be the most effective for them.

Growth Hacking methods

We will tell you about several Growth Hacking methods that you can independently use to find new marketing strategies and promote your business. They can be an effective tool for the growth of your business, or they may not have any results at all.

Someone can use Google contextual advertising, someone will bring clients a successful landing page, someone will do SEO optimization of the site and increase traffic, and someone will achieve amazing results in social networks.

Only constant experiments and analysis of their results allow you to quickly find new customers. The best step for it – using the principles of Growth Hacking.

Let’s start with the basic principles of Growth Hacking

Comprehensive work to attract traffic, analyze it and improve conversion. Web analytics is a major source of insight into the ups and downs.

Applying the Fail Fast principle is a quick failure that turns out to be cheaper and not fatal. Many small experiments find an approach to growth, and mistakes are leveled.

New tools are mastered quickly and shallowly, the main thing is to immediately put them into work and try them out.

If product marketing is not generating sales, change the product itself.

There is no binding to an anyone marketing tool, new tools for attracting traffic – a new result.

Total automation – growth hacker does not do with his hands what a machine can do, he works with his head.

Knowledge of standard marketing tools and techniques is not enough to find new customers quickly. You need a broad outlook, technical knowledge, and a willingness to experiment.

Growth Hacking is the ability to quickly try different marketing methods to find new strategies and choose the one that will provide explosive growth.

For applying the Growth Hacking strategy:

1. You need to understand specific goals and builds a strategy for their growth;
2. No spare no effort and means to achieve the goal – your own and your team;
3. Use all the possibilities of the modern Internet and social networks;
4. Fill the minds of the masses with your product and creates only a positive impression of it;
5. Introduce many new features, until one of them goes to work.

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Marketing is not just a kind of activity, it is a living organism that develops, changes, and evolves with us. To succeed in the marketplace, any business needs to follow and be guided by this process.

We’ve explored a few of the top marketing trends that are set to gain traction. Start implementing them now to stay at the forefront of the market for the next year!

User-Generated Content

Instead of producing content yourself, encourage your subscribers to create it. Make your product packaging so attractive that customers want to post a photo of it in a story or share it with friends in a post.

Provide the service in such a way that you would like to talk about it with a mention of the brand. This content is free, and it serves as a recommendation from friends, which is trusted more than advertising content. It is important that users make such messages organically, and not with the help of challenges and contests.

Is SEO dead?

SEO is buried every year. But it doesn’t die, it just evolves. With the release of Google’s new BERT algorithm, which has become much better at understanding the meaning of texts, now you will definitely have to forget about spamming keys in content and meta tags.

Focus on creating more natural and expert content. Also, pay attention to micro-markup by content type on pages and optimization for voice search.

According to some studies, about 70% of users flip through paid ads, preferring organic search results. Therefore, SEO promotion is alive and well.

AR & VR

Another powerful trend is the creation of content using augmented or virtual reality. AR masks that work with the user’s smartphone selfie camera and games with augmented reality have already appeared on the Instagram network.

This technology combines impressive ease-of-use by users and is growing in popularity. In addition, augmented reality solutions encourage users to produce and distribute the very same User-Generated Content.

Interactive content

Content that not only conveys information, but interacts with the user, and, moreover, makes it interesting, bringing new impressions, is of increasing importance.

In 2020, brands will need to seek and find new original solutions, not only in how they will speak to their customers but also in what exactly is said. Society is becoming more and more information-rich, and in addition to the form of your message, its content will become more important.

Adapting content for smartphones

Already now, users receive most of the content not from a PC, but from the screens of gadgets, and in the future, this figure will only grow. Therefore, the display of information is increasingly being adapted for vertical reproduction.

In addition, subtitles are added to the video so that it is convenient to watch them without including sound. While the video turns from horizontal to vertical, then scrolling does the opposite transformation.

Users no longer want to scroll from top to bottom, and Stories are becoming the most popular type of content consumed from smartphones. It is in them that it makes sense to advertise and promote your brand in 2020.

Gamification

People are ready to play with brands, but they want interesting and engaging game formats. Now the trend is simple but exciting puzzles quests. They not only entertain but also motivate the audience.

Another trend is the use of interactive swipe links in stories. “Swipe the fly – get a discount!” – suggests the company, and the user instinctively swipes across the screen, going to the site.

Increase in advertising budgets

Every year it becomes more and more expensive to attract customers, so marketing costs are constantly growing. Users are becoming more experienced and more demanding every year – therefore, most businesses will pay attention to the UI/UX of their products, thereby increasing LTV and saving marketing budget.

It’s worth investing in experiments and split tests to test several ad campaigns and choose the most effective ones.

Experiment and find exactly those channels and tools that will generate the maximum ROMI (Return on Marketing Investment) for you.

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With plugins and utilities in this category, you can find out site traffic, see links that help your audience see the site, download a map of clicks and links, and get data such as form analytics.

Google Analytics Debugger

The utility is able to extract data from code transmitted to Google Ads. in addition to information about successfully executed commands, the plugin warns by notifying of errors in the tracking codes.

It also helps to obtain information about all calls sent to the Google Analytics system. This approach allows you to systematically check the correctness of the Analytics settings.

The advantages of the plugin include its ability to track the type of problem in a timely manner and make it clear when it occurs on the part of the client, and when on the part of service owners. This will help avoid conflicts and better customize the site.

Table Booster for Google Analytics

This program is configured to track traffic using the method of associating the information with Google Analytics. Users like the convenient presentation of information in the form of diagrams, explanations, and classifications with a choice of criteria.

You can also highlight important details of analytics in the tables, which is very convenient for reporting and data collection.

Tag Assistant (by Google)

With the help of the extension, you can set the correct operation of the Google Analytics counter in a timely manner. After accessing the resource page, the service is able to automatically determine which utilities are working properly and where there are systematic errors. You can intuitively understand the degree of correct operation of the utility on a particular resource by the color of the icons.

Page Analytics (by Google)

With this extension for the Chrome browser, you can learn the behavior pattern of the main target audience.

It helps to analyze the customers who come to the site. Given that the bulk of the data is downloaded by the program directly from Google Analytics, you can clearly see what does not suit users and at what points it is important to place special emphasis.

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Today, when social networks have so firmly entered our lives and become not just a platform for communicating with friends, but also a new source of information, it is worth paying special attention to the SMM promotion of your business.

SMM is social media marketing. Almost all directions and aspects of a PR campaign can be implemented through social networks: this is a content strategy that will consistently and purposefully inform the audience about your product, and communication with consumers, and conducting advertising campaigns, promotions, contests, identifying the mood of the audience, increasing loyalty.

Why is it already impossible to do without SMM promotion?

The presence on social networks makes brands “humane.” When you use them in addition to advertising familiar to everyone, the level of trust in your products increases.

It is also important that this communication channel is the cheapest way to express yourself to a large audience. Compared to television, the press, and even online media, displaying on social networks will provide you with the most coverage for the least money. Moreover, you won’t be able to more accurately address your advertising message anywhere. Targeting (target audience definition) is an important tool that allows you not only to reach your “potential” consumer but also save a lot because every cent aimed at advertising on social networks will be spent on attracting the person you need.

In addition, now that all communication channels are being integrated together, it is important for companies to have not only their own sites but also actively update information about themselves on social networks. Now all the news, assortment, prices, and even reviews can be seen on one page!

Needless to say, the content of a page on a social network will cost you much less than maintaining a whole site?

Therefore, if you are still not on Facebook, YouTube, LinkedIn, and Instagram, fix this error immediately!

Can I do SMM myself?

Creating an account on a social platform, you must understand what kind of SMM-strategy and tasks you will implement.

First, you need to decide what audience you are going to influence: where these people live, how old they are, how much they earn, and what they are interested in on the Internet. Then the content plan is approved: topics and post format. Time for publications is determined based on the statistics of visiting pages and viewing news. SMM specialists do not accidentally choose a specific time for posts: by testing, they determine the optimal period when the largest number of people will see your news.

Therefore, it is a mistake to be guided by the logic “I am on Facebook and can easily cope with maintaining the page of my business.” Answer your question: are you ready to spend all your time studying information, making mistakes, and wasting budgets?

Entrusting the services of SMM-promotion to experienced professionals, the manifestation of your business in the public space will be high-quality and effective.

After reviewing your product, managers will help:

1. Determine the current goals and objectives of the campaign:

• increase traffic to the site;
• brand promotion;
• creation of a new sales channel based on the page;
• creation of an information portal about your company and others;

2. They will conduct a detailed analysis of the audience and competitors, as a result of which they will develop an SMM strategy, a content plan with headings, and the frequency of publication.

3. Set up a test advertising campaign that will be constantly improved by changing advertising messages, pictures, videos, changing the target audience.

As you can see, competent SMM is a business that requires a thorough and detailed approach.

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Marketing communications are changing every day. This is due to the fact that the audience receives a huge amount of information (including advertising). As a result, your marketing campaign turns into a “white noise” for people.

We have collected 3 key trends that will determine the effectiveness of your interaction with customers in the near future. You will find out what works and what it is time to refuse.

1. Talking about the most important

Filter what you want to say. A large number of advertising messages devalue everything that you offer: instead of a powerful offer, there is an annoying background. In 2020, an audience with high purchasing power will often think not about getting something good, but about not throwing something superfluous in the basket.

The values of a modern client are reasonable and moderate consumption.

They are tired of advertising, of the abundance of choice. There are too many things around, information content, services. Therefore, it is more important to send to the audience those messages that will be of value: the time for a large number of “empty” letters has passed.

2. The balance between customization and automation in business

There are two seemingly opposite directions in marketing: on the one hand, automated sales funnels, and on the other, an attempt to customize the advertising and maximize its adjustment for each user.

Which side to choose

Automation allows you to speed up workflows, response time, quality of interaction with the audience and save company resources. And customization and personalization is an opportunity to increase the LTV (Life-Time Value) of the product, the percentage of conversion and sales.

What decision is worth making

The answer is simple — BALANCE. Outline the range of issues that should be automated to make the client comfortable. Typically, these are operational tasks: receiving and paying for orders, sending messages with commercial and transport invoices, the possibility of online recording, technical support, and so on.

3. Speak honestly: both about victories and about losses

Everyone says that he has the best product, the lowest price, a crystal clear reputation and an uncompromisingly high level of service. Such words are water that flows somewhere but does not reach the client’s ears.

Give the product an honest assessment. Do not be afraid of criticism and self-criticism. Do not be afraid of irony. Be frank (as much as possible).

What could be the reaction

Silence. Often, institutions do not want to respond to comments: they are not sure that they can defend their position, they do not monitor the references, or simply do not know how to behave.

The formal answer. Sometimes in the service sector, they say something like this: “Thank you for your appeal, we will take it into account and we will become better.”

The solution to the situation. The most honest way to interact is to frankly write that you have made a mistake. It is better to admit this, and then offer a discount or a compliment from the company at the next visit.

That is, the general idea:

People cannot help but make mistakes. A crystal clear success story is suspicious: you are probably just hiding flaws.

You should not manipulate. Honesty is a new business reality.

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Social media has become a part of people’s lives these days however, there are quite a few disadvantages that come along with it. Browsing through Facebook is no doubt great fun but going through numerous profiles of friends can actually make a person envious about the lives of other people. It can lead to breeding of resentment. A person might feel inadequate and these are absolutely unhealthy feelings.

People with large social network, sometimes feel overwhelmed. It kind of becomes an obligation where a person needs to keep up with different photos and statuses which indeed is too much information in a day. A large number of followers make things more complicated.

Over sharing is a risk that might happen with anyone. When something is posted online it becomes public. No matter whether the person posts in Twitter, Tumblr or Facebook, it is open to all. Sharing of information does not remain a secret as people are able to view it. Those who want to keep something private the simple thing is not to post online.

Lots of information might even annoy some people which are not at all required. Information related to relationships or other personal things might prove annoying and unattractive for some people. Care needs to be taken while posting something out of anger. Out of anger people can post something which they do not mean actually and can bring adverse results. One would definitely not want to create some drama with such activities.

Posting photos on a social network has become the latest trend for people who want share their lives with their near and dear ones. But, posting photos of some party where one is getting drunk needs to be avoided as it might give rise to negative feelings to the future employer which can lead to loss of job. Parents would definitely not allow such activities and such photos should not be put online.

Studies have already proven that people with large social network tend to have more stress in their lives. Research has also proved that there exists a link between social anxiety and large networks. So the best choice for people is to keep their social list small and only include acquaintances, colleagues, family and close friends. Following everyone is not at all required. Followers list needs to be made and care should be taken to make sure that only a few selected people can view the various details.

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