SEO and YOUR business

SEO and YOUR businessWhat does the phrase “SEO” mean to you? SEO stands for Search Engine Optimization. In essence, it’s the craft and application of optimizing the content on your personal business, website, or blog to generate traffic and desirable levels of revenue.

While SEO concepts may seem difficult at first, it IS possible to grasp the basis, and make the most out of your study and comprehension of this great asset to develop your businesses future.

Let’s examine SEO further, as well as understand some of the basic dos and don’ts.

Compatibility and Desirability

  • Is your website optimized for mobile-viewing and accessibility? Starting 21-APR-2015 Google has begun using a new algorithm to rank website based on ‘mobile friendliness’. Check to see if your website is mobile-friendly and recognized by Google by visiting this link: https://www.google.com/webmasters/tools/mobile-friendly/
  • How much of your website is based off of Javascript of Flashplayer (Videos and active-motion logos) flashing devices, or non-basic HTML scripting? Consider the benefits of assembling more of your website based directly on ‘raw’ Text (txt). The less fancy forms necessary to view or submit content, the more mobile friendly it will most likely be, and in turn should increase your overall unique visitor ratings in both the short and long term.
  • Is your website Google-friendly? Are you blocking Google Crawling and BOTS with special settings or blocks in place that would otherwise prevent your website from receiving unique visitors and prospective business? Consider the benefits of signing up for and monitoring a Google Webmaster Account to optimize your website traffic and potential customer ratios.
  • How much content does your website offer it’s readers and prospective customers? Consider the importance and value of a blog in marketing terms, and why it’s significant to contributing to the overall development and sharing of your website. Consider adding a discussion board (think VBULLETIN) and or chartroom to your site to generate more users and unique visitors. Adding these features not only increases user activity, but also has the prospect to increase website traffic due to (SEO) verbiage being used regularly in your website’s forum.
  • Do you have more than just a welcome page? Research and understand why keyword optimization is significant to the development of your business and website.
  • Learn what and why keywords are important on your website, and how Google utilizes this information to provide search results to prospective visitors and customers.
  • Consider the benefits of putting keywords in your links, adding more unique pages with actual unique content to offer the visitor and prospective customers.
  • Advertise your website through appropriate blogs, websites, resources, and social-networking with specific keywords that directly pertain to the topic of your business and or products. Understand that Google will ‘crawl’ the Internet regularly, and should you (reasonably) have included such keywords, being relevant to your websites actual content and product, you should experience an increase in unique visitors within reason.
  • Consider creating an email list to send daily blogs (SEO based) and product details to a list of your customers.

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