Believe it or not, Google as one of the world’s most popular, effective, and profitable search engine, indeed plays an equally critical role in the exposure, marketing, or “branding” of nearly any business—especially those U.S. based—that you can think of found on the internet.
In fact, the exposure and success of modern online shopping markets such as Amazon and EBay were remarkably able to rise to the top and so effectively overtake the profits and swipe customers away from major, other popular in-person outlets and even discount suppliers.
One of the most significant dynamics of Google as a search engine, and the concept of SEO tactics and marketing in general, is impressions—as well as ranking. When a website, business, or service provider begins having its links., information, and recommendations posted towards it on other (accredited) website’s, it essentially begins to “endorse” such an establishment, in turn generating a higher rating for the business or website via Google—understandably, in turn maximizing exposure and profits.
What is Google’S “Page 2” worth?
Believe it or not, many consumers and interested browsers alike rely heavily on the first page of Google results for any searchers they conduct, and in lieu of such believe with great confidence that such first exposure results must be of especially high reputation or level of trustworthiness—after all, they’re assumedly the most ‘trusted’.
Many consumers, in consideration of first-page results, when browsing additional pages on any search engine, not just Google, will often associate repeat search results and providers as being all the more legitimate, as they continue to appear. Thanks to this, exposure, and marketing tactics it’s then appreciable why SEO keywords and terms in turn play such critical roles in helping prospective and current customers navigate the internet, consider the best service or product providers for their search, and then from there make the best choice or choices as to where to or with whom to invest their money for product.
As SEO stands for Search Engine Optimization, it should then in turn be understood and appreciated why SEO plays such a strong, key-role in marketing and branding a website, business, or product. After all, without the proper keywords, endorsements, and search results it’s unlikely that a business or product will remain successful for long, or at least receive anywhere near a fraction of what it could have been making should it had invested in a reputable, experienced SEO marketing firm to further expose, enforce, and advertise their products or business effectively and responsibly.
Considering the ways in which major search engines are continuing to evolve in today’s modern world of technology, it becomes all the more significant to consider hiring and trusting professionals, as to-date Google has begun creating more advanced software and programs to root out and remove websites not otherwise properly (or “fairly”) applying SEO tactics, or doing so in a dishonest manner.
Such technologies, known as “Google Spiders”, are designed to remove SPAM and enforce regulations against unethical or unruly business and product practices by businesses internationally, and in turn demonstrate the need for more trustworthy, professional, and experienced support for maximizing one’s business or products within the realm SEO tactics.