The answer to this question is obvious. Google generates expert sites, which in turn affects coverage and visibility. Some users will also receive sales and conversions. However, if you look at it realistically, the answer to the above question will be more difficult.
After studying some statistics, it was found that users trust news from Google News more than from other news sources. A high level of trust opens up much wider business opportunities than traditional website revenue and bandwidth statistics. Trust is a key factor in the variety of sites that create messages. This can affect user behavior in pre- and post-click ads.
For many companies trying to add a site to Google News, this is another way to promote existing and future content. When you invest a lot of time, money, and resources in every part of your resource, you just have to make such an investment to achieve your goals. If you miss the idea of ”add a site to Google News” or don’t appreciate the potential of this service, it can be painful in the future when you learn that other competitors are thriving thanks to Google News.
How do add a site to Google News?
As with all Google search results, there are some tips and tricks that form the basis for news to rank high in the News rankings. Below we will focus on the basic principles that should be applied to any probability of success in Google News.
Content types. As you can imagine, the most important criterion of Google News is the timeliness and interest of users. As you may have noticed, some content does not fall into this area. They focus on advice and recommendations. This can be a job posting or weather information.
Originality and readability. The content must be accurate and interesting, and most importantly – created by you (original). If your website contains a mixture of automatically generated and aggregated content, you shouldn’t expect the content to hit Google News. Articles should be well written, in addition to the lack of persistent advertising.
Confidence and professionalism. Messages that reflect the company’s industry and niche have a good chance of getting on Google News. It is necessary to rely on clear content and confirm all controversial statements with information found in reliable sources.
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