How User Behavior Affects SEO

How User Behavior Affects SEOBehavioral factor is the user’s actions on the site at his visit, which can be analyzed with the help of search engines. On their basis, an assessment is made of the extent to which the resource meets the needs of visitors.

This assessment determines in greater measure how your site will be ranked in the Internet search engines. Examples of behavioral factors: entry to the site, time spent on the resource, the number of pages viewed, general activity and return to the site after the release. All characteristics are analyzed within a single search session, so returning the user back to the search is a negative signal for the site. In the process of tracking user actions, the characteristics of the profile under search habits of visitors are changed based on the received statistical information.

Statistics are also transmitted using Google Analytics. These manipulations are performed to improve the search results and to provide demonstration of the most relevant ads of contextual advertising, received by your requests. That is, search engines collect the most information about you in order to ultimately give you exactly what you are looking for. It should be noted that at the moment in Google, custom habits are studied automatically. The algorithm is built on the basis of an analysis of assessors’ assessments. This means that no one directly evaluates your site, but if it meets exactly those criteria that are regarded as positive in the selection of assessors, it will be ranked by search engines and placed in the top line of search results.

Google went the other way: if people from your circle, namely your friends in the social network Google + marked a particular site as worthy of attention, then it is more likely to take the top line of search than all other resources. In the same way, if the Google system has tagged you as an avid car enthusiast, then it will put higher online resources, which received a positive evaluation from other users with the same interests.

Accounting for behavioral factors is an important part of SEO optimization of your resource. Robots can not fully appreciate how good those or other pages of the site are, but based on the collected data they can analyze what activity the visitors show. This allows you to assess how good your site is, the relevance of the information placed on it, after which you can proceed to upgrade the resource based on new data. The following data blocks help you in this.

Duration of resource visit
The visitor must stay on the site for at least 1 minute. If the user left the page in a couple of seconds – it says that the site at first glance is not attractive. With a large number of such users (failures), the search engine has the right to lower your resource by an order of magnitude lower in the search box.

Internal navigation on site pages
Particular attention is paid to search engines for sites with a narrow specialization. Such resources can provide the most complete information on request. To stretch a user session, you need to do at least a few pages of the transition on the site. For this, a clear structure of the Internet resource is created, which page-by-page discloses information within the same site. Ideally, you need to specify the path to the data that was originally sent by the search engine on the first page that appeared. A competent link will be an assistant here.

Comments and Poll
A great way to increase the length of time a user is on your site. Since the time for writing 1 line is ten times less than reading it. Plus, users themselves generate free unique content, which is admired by search engines using microformats. About them it was told in one of the previous commercials. For the formation of feedback, it is necessary to ask interesting questions, discuss topical issues in discussions, in general, actively push users to express their opinions. Quite often it is enough to ask a simple question “What do you think about this?” To form a dialogue. Naturally, the more popular the site, the more likely that it will leave comments.

Minuses of commenting
A lot of comments with spam of various kinds, if there is no registration system. If the registration is too long and time consuming, then there will be few comments. We concluded that it’s better to let users leave comments without registering, but to get captcha to screen out bots and, at least occasionally, to follow the comments on the site.

Picture Credit: geralt

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