The modern consumer is tired of active marketing; conventional advertising tools do not satisfy the companies’ need for the number of new customers. You need new clients and need it quickly. Growth Hacking can help you to attract more audience to the site and ensure high conversion. What tactics can the pros use for your business?

Growth Hacking

Growth Hacking fails to convey the essence of this marketing phenomenon. The marketer uses classic schemes (landing pages, SEO, SMM, contextual advertising, etc.) to attract traffic, and the growth hacker, by manipulating the same tools, achieves a more significant customer growth. He constantly tests new hypotheses and evaluates their results, all to find new ways of explosive growth.

Why do you need to be a growth hacker?

• This is a person who is not only and not so much a specialist in the direction of marketing. But who has a broad outlook in other areas?
• He can follow technology trends and use them to attract customers
• He can replace a whole staff of narrowly specialized marketers and provide explosive growth in the number of clients, as he independently builds a combination of several tools
• This is a specialist rare for the labor market, whom many want to get into their company.

In Growth Hacking there are no manuals, checklists, scenarios, best practices – it’s impossible to say “do this and get explosive growth”. Successful cases are the implementation of specific tasks with the set of tools that turned out to be the most effective for them.

Growth Hacking methods

We will tell you about several Growth Hacking methods that you can independently use to find new marketing strategies and promote your business. They can be an effective tool for the growth of your business, or they may not have any results at all.

Someone can use Google contextual advertising, someone will bring clients a successful landing page, someone will do SEO optimization of the site and increase traffic, and someone will achieve amazing results in social networks.

Only constant experiments and analysis of their results allow you to quickly find new customers. The best step for it – using the principles of Growth Hacking.

Let’s start with the basic principles of Growth Hacking

Comprehensive work to attract traffic, analyze it and improve conversion. Web analytics is a major source of insight into the ups and downs.

Applying the Fail Fast principle is a quick failure that turns out to be cheaper and not fatal. Many small experiments find an approach to growth, and mistakes are leveled.

New tools are mastered quickly and shallowly, the main thing is to immediately put them into work and try them out.

If product marketing is not generating sales, change the product itself.

There is no binding to an anyone marketing tool, new tools for attracting traffic – a new result.

Total automation – growth hacker does not do with his hands what a machine can do, he works with his head.

Knowledge of standard marketing tools and techniques is not enough to find new customers quickly. You need a broad outlook, technical knowledge, and a willingness to experiment.

Growth Hacking is the ability to quickly try different marketing methods to find new strategies and choose the one that will provide explosive growth.

For applying the Growth Hacking strategy:

1. You need to understand specific goals and builds a strategy for their growth;
2. No spare no effort and means to achieve the goal – your own and your team;
3. Use all the possibilities of the modern Internet and social networks;
4. Fill the minds of the masses with your product and creates only a positive impression of it;
5. Introduce many new features, until one of them goes to work.

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With plugins and utilities in this category, you can find out site traffic, see links that help your audience see the site, download a map of clicks and links, and get data such as form analytics.

Google Analytics Debugger

The utility is able to extract data from code transmitted to Google Ads. in addition to information about successfully executed commands, the plugin warns by notifying of errors in the tracking codes.

It also helps to obtain information about all calls sent to the Google Analytics system. This approach allows you to systematically check the correctness of the Analytics settings.

The advantages of the plugin include its ability to track the type of problem in a timely manner and make it clear when it occurs on the part of the client, and when on the part of service owners. This will help avoid conflicts and better customize the site.

Table Booster for Google Analytics

This program is configured to track traffic using the method of associating the information with Google Analytics. Users like the convenient presentation of information in the form of diagrams, explanations, and classifications with a choice of criteria.

You can also highlight important details of analytics in the tables, which is very convenient for reporting and data collection.

Tag Assistant (by Google)

With the help of the extension, you can set the correct operation of the Google Analytics counter in a timely manner. After accessing the resource page, the service is able to automatically determine which utilities are working properly and where there are systematic errors. You can intuitively understand the degree of correct operation of the utility on a particular resource by the color of the icons.

Page Analytics (by Google)

With this extension for the Chrome browser, you can learn the behavior pattern of the main target audience.

It helps to analyze the customers who come to the site. Given that the bulk of the data is downloaded by the program directly from Google Analytics, you can clearly see what does not suit users and at what points it is important to place special emphasis.

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Blogs are different:

• personal (like an online diary);
• corporate (companies or organizations);
• professional (for example, artist, photographer, and so on);
• news (someone is very well versed in something and, although not involved in the creation, collects news and posts on his blog);
• and many others that branch the previous ones.

What they have in common is that the insider view is of the greatest interest to the user in such sites: the author understands something, and his experience and point of view are interesting. As a rule, a site that has a blog, or the blog itself has a commercial purpose – to sell products or services. And SEO helps to bring more users to the site who can make a purchase.

The commercial component is very important to consider, because the blog is separated from it only externally: I buy it, read it here. But they work together. Any article section should revive or even humanize sales pages.

In terms of search engine optimization, a blog is an ideal place for many SEO fronts:

• You can use low-frequency information requests that are not included in the texts for category pages and product or service cards;
• if a section of the site is allocated for the blog, and not the entire site, then with the help of articles you can improve the position of other pages in the search and attract additional target audience;
• in a blog you can and should write different articles and regularly update them, and the constant updating of content is a positive signal for search engines;
• Interesting and useful articles help to form an image of an expert in your niche.

Content for the site

The most important thing in a blog is content, which is followed by users. But the content should be useful.

From the position of SEO, this means that the articles should answer the user’s question, help him and contain key queries.

For this you need:

• assemble the semantic core;
• write and post texts;
• wait for the robot to index the page.

In these simple steps lies an important feature of search engine promotion blogs: information queries will form the basis of the semantic core, that is, the user is interested in the answer to the question, and it does not matter which site he is on.

For example, you sell electrical goods through an online store and at the same time keep a blog where you tell how to become a good electrician enough to earn decent money and not die from an electric shock. If in some article you analyze a burning electrical question and tell how to solve the problem, the user will not care what the site is. But there is a chance that he will remember your website and come back if he wants to buy something. Or read something else, that’s good too.

How to optimize content:

• Develop a structure, arrange all articles by topic (tags) and categories. There is no need for everything to be heaped – it is necessary that there is a hierarchy and nesting.
• Create a convenient navigation so that the user understands where and where he can come from by clicking the buttons of the site.
• Use key queries: understanding what requests the user enters into a search engine, you can competently answer them and get traffic.
• Register the meta tags (title, description, h1): by putting the content of the pages in the meta tags, the user and the search robot will be able to bring your website to the most relevant query of the target audience.
• Create hash links to navigate within one page;
• Arrange the relinks: the link mass increases the authority of the site, shortens the indexing time and increases its position in the search.
  Publish on external sites – also for a set of high-quality links and growing brand awareness.

To be that optimize, you need to know what to write. To do this, make a content plan – a table of all publications for the next month. Keep track of the stages of their preparation and order, comment. So you will trivially know which articles to write and when to publish.

Picture Credit: Tumisu

The post Blog SEO: How To Search Engine Optimize Your Blog appeared first on Internet Marketing Blog.

There is a tacit recommendation that the ratio of the reference mass should be in the ratio of natural external links: 70/30 (no anchor/anchor). By following this rule, you can confidently move forward to increase the reference profile. Links can be from any sources: catalogs, forums, directories, review services, articles, social networks and any other sources where they can be placed. Separately, it is worth highlighting crowd links. What are they like? These are links posted in comments on various forums and services in which people describe their experience in using a particular service and indicate the source. Crowd links are useful in promoting those that give additional traffic to the site, and in most cases are open for indexing and transfer weight to the resource being promoted.

Crowd links help get traffic with user recommendations. They can be aimed at both the main page and a specific section of the site. They must be placed on the resources with the highest attendance. Then it will make sense. If you place links on sites that no one visits, and in addition to their TIC, or thematic citation index – 0, then there will be no sense from linking. Sites should be selected carefully. There are specific services that provide services for placing crowds of links. But it is better to place the placement of an experienced web studio or a private SEO specialist with extensive experience. The staff of web studios, faced with the promotion of sites every day, are well versed in these issues and can tell in which direction to go.

Picture Credit: PhotoMIX-Company

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What are semantic keywords?

Such keywords are an interesting solution that allows you to prepare attractive and valuable content. At the same time, such words allow to detail the search engines what the text concerns. Simply put, semantic words are simply:

• sentences close to value
• synonyms

The point here is to replace specific keywords with synonymous words and those that convey the same content but are not identical words. An example could be replacing the word “sofa” with a couch, a bed. The whole action therefore consists in replacing the keyword with a synonym, as well as adding to the main phrase close relatives.

Effectiveness of semantic words

Today, unlike the previous decade, it’s not enough to just use a lot of keywords in the text to get it high in the search engine. For example, you can eliminate low-quality pages that once achieved high results. It is through such accidents that Google has launched activities to eliminate them. Hence the idea for:

• creation of the Hummingbird algorithm
• punishing pages that forcefully force keywords in texts

The Hummingbird algorithm is a tool that allowed to teach search engines that synonyms exist and their meaning is identical to the meaning of the right keywords.

How to search for semantic words?

LSI or key semantic words can be found easily by using special applications and tools. All programs for planning keywords and their matching allow you to also find semantic words. In addition, you can also use the search engine, which automatically suggests words similar or searched for a given phrase by network users. There are also more specialized tools to search for such words. They are created for LSI, and their operation is based on matching key words to synonyms.

Text optimization

Of course, for a text containing semantic words to produce the right results, it is necessary to optimize certain factors. Changed phrases are worth posting in:

• URL
• title of the text
• titles
• Title tags
• paragraphs

However, the most important thing is that the text is a response to the customer’s query and needs. In addition, it is very important to use the most important keywords in the right places and then add semantic phrases to the text. Such refined text will be useful and understandable for the reader.

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The post How to Use LSI Keywords to Boost SEO Traffic? appeared first on Internet Marketing Blog.

SEO activities are also not a guarantee of marketing success. It may turn out that despite considerable traffic on the website, potential customers will not be willing to make transactions. Purchase decisions – as shown by numerous studies – depend to a large extent on the recommendation of the product by a trusted person, especially family members, friends and experts. Therefore, influencer marketing is a service that is worth a closer look.

Who is influencer?
Influencer is a person who is the opinion leader in a selected category of products or services. Usually, internet bloggers, vloggers as well as celebrities who have social media accounts play this role. They gather around them a wide group of avid fans who are ready to take any purchase decision on the recommendation of their idol. Influencer is perceived as an expert, which one thinks to count.

Influencer marketing is therefore an activity that allows you to significantly increase the reach of the impact of your brand or online store. The task of the opinion leader will be to subtly convince readers to take advantage of your offer. It will take actions to increase brand awareness and image in the eyes of consumers. This method is therefore an excellent solution in order to position products against the competition.

Why is it worth to bet on influencer marketing?
First of all, because it is the best way to increase the brand’s recognition in a short time and to strengthen its capital. It is worth using the influencers service simultaneously with other Internet marketing techniques, such as Facebook ads, contextual advertising, content marketing or SEO activities. High positions at Google will direct potential customers to your company’s website, and the influencer’s command will make the chance for high conversion increase significantly.

This type of marketing does not have to be as expensive as it may seem – if you do not intend to use the services of the most recognizable celebrities. You may as well go to the owners of popular blogs, but they are only popular in a small group of people who are part of your potential customer segment. Even relatively small money will be a big motivation for them to cooperate with you. If, on the other hand, you are the owner of a recognizable brand, then the motivating factor may be the prestige associated with the possibility of promoting it.

How does it look in practice?
In order to employ an influencer, you can use online platforms that gather such people or find them on your own. The first solution is more comfortable, but usually more expensive and less effective. Once you have chosen the leader of the opinion, his task will be to mention your brand in one of the following places:

• in the content of the blog,
• in the comments,
• on the internet forum,
• on social media.

The most effective are influencers’ entries referring to their own experience as part of using the products you offer. So let’s make sure that the expert just posted this type of information. If it is, for example, a footwear brand – influencer can write about the fact that purchased shoes surprised him with high durability, attractive price or higher comfort compared to competitive footwear brands. Customer’s readiness to buy will increase significantly when it hits a relation referring to the world of experiences and emotions of the opinion leader.

Picture Credit: geralt, PhotoMIX-Company

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You have certainly noticed that each page address in the address bar (URL) is preceded by the shortcut http or https. These are different protocols that inform about the way in which data is transferred between the user’s computer and the server (ie it is a way of data transmission).

Hitherto the most common one was http, Hypertext Transfer Protocol, but for some time now more and more website addresses have been preceded by the abbreviation https: // and the symbol of the green padlock. This is the example of the URL of the largest stores and websites, as well as Google itself.

What does it mean? HTTPS is simply “secured” http, i.e. http-secure. This protocol ensures the integrity of data transmission and prevents manipulation by undesirable persons. The technology that secures the transfer of data from the website to the server is ssl (Secure Socket Layer). It does this mainly through encryption and public key infrastructure mechanisms. It is important to know what it is, whether it is necessary and how its use affects the optimization of the site.

HOW AN SSL CERTIFICATE AFFECTS POSITIONING

Data encryption is important in the context of page optimization. The SSL implementation confirms the credibility of the domain and the fact of protecting our personal and other data, such as, for example, passwords and logins. In addition, the ssl certificate allows you to automate the issue of proper processing of personal data in the light of the provisions of the GDPR. Currently many domains require the user to leave / send different types of personal data, for example contact details, e-mail address and even credit card number. Becoming the administrators of this data, we must ensure that they are properly processed and transmitted and protected against leakage.

The main task of SSL technology is to protect Internet users against:

• data deletion and / or falsification,
• theft of passwords, card numbers, account numbers and the use of them,
• digital crime,
• theft of login data,
• phishing (online scams).

IS IT WILL NEED TO OBTAIN ANY SSL CERTIFICATE?

No SSL certificate does not send the site in non-existence, so theoretically it is not mandatory. Slowly, however, it becomes an unwritten requirement and a necessary change to be made on the site. You can find the migration guide from http to https in this Google guide: https://support.google.com/webmasters/answer/6073543. The use of an SSL certificate is required by more and more web browsers, including the popular Google Chrome group. Already in Google 2014 announced that sites using the secure protocol https will be evaluated by the algorithm above, and those with http – will be marked as dangerous. In fact, since July 2018, Chrome version 68 means unsecured websites as compromising the security of user data. We wrote about it on our blog.

This fact can seriously weaken traffic on the website, and in the case of positioning, less traffic on the website is almost a certain decrease in the position. To go further to the “dangerous” site, the user must curse permission to take the risk. This message blocking the loading of the page is a disincentive to users to visit it. And this already causes a real loss of potential customers for our services or goods in the online store.

ESSENTIAL SSL VALIDATION TYPES:

The process of implementing an SSL certificate initiates the owner of the domain, but it can only be issued by entities independent of it, so-called Certification Authorities. There are three main types of verification: OV, DV and EV. They are a canon offered by all companies:

DV (Domain Validation) – this is the cheapest and the simplest form of security, which will be sufficient for ordinary sites that do not process a large amount of sensitive data. It is aimed mainly at the interest of the domain owner himself, i.e. protecting his own data, documents, photos, etc. sent to the server.

OV (Organization Validation) – is an intermediate type of security that, like DV, provides encryption of transmitted information in a designated domain. The difference is that the verification is not only subject to the domain itself, but also the company that owns it. Here, the user is clearly informed which company belongs to and which organization is responsible for its level of protection. In addition, OV validation confirms the authenticity of the company’s existence.

EV (Extended Validation) – this is the most advanced encryption used by institutions such as banks, government institutions, social networks, booking services, etc., that is, those that collect, for example, identity cards or credit cards. It contains all the necessary confirmation of the authenticity of the company’s data, which is marked in the address bar (green string).

SSL CERTIFICATION – FREE OR PAYABLE?

Free certificates are a good way to start, but only for a small domain or blog. Certificates of this type are only DV validation, and are issued for a short period (e.g. 3 months). In order to receive such a certificate, it is not necessary to send in principle any documents confirming the existence of the company that owns the site.

In the case of online stores and websites that use sensitive personal data, the possession of a higher-order SSL certificate is obligatory. There is no mercy here – you should buy an OV certificate, preferably an EV certificate. As the process of transition to the https protocol is implemented, the implementation of SSL technology services is offered by more and more companies, mainly hosting companies.

The price depends on the period of validation, the certification body and the type of certificate. Is it worth investing in a good certificate? In my opinion, yes.

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The post What Are SSL Certificates & Why Do You Need Them? appeared first on Internet Marketing Blog.

Can I make money on the blog?

Before talking about monetizing a blog, answer the questions:

You promote a personal brand …
… or are you selling within the company?
The marketing strategy depends on this. In the first case, you are in the spotlight, and a blog can be a key sales channel. It is important to actively maintain the image in the chosen niche. The logic is simple: you are trusted – you are bought.

In the case of a company, a blog can be maintained by one person or by a group of experts. Key tasks: increase traffic, popularize the brand, communicate with current customers and attract new ones.

• What do your potential customers live by?
• What problems do you face every day?
• Why do they need your products / services?

The detailed avatar of the client gives a clear idea of ​​which topics should be written. In what formats should the product be advertised? Do you have enough knowledge to blog in the chosen niche? Lack of experience is not an excuse to put an end to earnings. Involve copywriters who understand your topic. And focus your attention on the pumping of strengths.

When can I monetize my blog?

First you need to invest in SEO, take the top place in the issuance of Google, build a subscriber base, write a dozen interesting longridov … How to understand that it’s time to brush off the sweat from the forehead and say: “It’s time to earn”? What should attendance be? 1,000 users per day? 10,000? More?

Sell ​​your products / services from the first day of the launch of the blog. Why wait for ideal conditions for earning, if the most successful time is now.

Start small:

Launch promotional tools in stages.
For example, place a lead magnet with the call to subscribe to the newsletter to expand the database.

Promote products that are in demand.
Agree, every entrepreneur wants to be the best in the niche. It seems that you need to do something creative in order to attract attention to the product.

Improve what everyone has known for a long time.
At the beginning of monetizing a blog it is important to promote popular products / services to avoid the outflow of customers.

Remind me about the opportunity to buy a product / service.
But do not intrude. Spoiled side panels of blogs, pop-ups, red buttons on the half-screen with the call “Buy immediately” cause tension.

In addition, remember that over time, potential customers form a “banner blindness.” Use native advertising to engage the target audience in further interaction. Also, alternate the tools and services for monetizing your blog.

5 tips for monetizing your blog, which give fast results

1. Advertise your products
Run a contextual advertising campaign from Google or host a banner of third-party advertisers – proven sources of passive income. You can earn 5-10 times more if, instead, you start promoting your products / services.

It can be:

• e-books;
• podcasts, webinars, recording of offline seminars;
• personal consultation.

2. Promote in the blog of premium services
For example, your key products cost $ 300, $ 800 and $ 1600. Most people will say that the most expensive of the three are bought much less often. Hence, it is necessary to actively promote the first two.

Look at the situation from the other side. Indeed, 80% of the customer base, for various reasons, do not order an expensive product. There are 20% of those who are interested in it. Often, you can earn more if you pay attention to this segment. Let the informational article in the blog with the mention of the premium product become the first stages in the sales funnel.

3. Evaluate everything you do in the indicators
No matter how effective you are, your time, energy, money is limited. I know, thought seems banal. It is not that simple. I tell in order.

Bloggers regularly write articles, attend webinars and trainings, read books, create new products … To-do list can be continued. And further. And further. In this place it is time to recognize the obvious: it is impossible to do everything right and right away. How to deal with this? Concentrate on the key tasks. The rest – delegate.

For example, the goal is to expand the subscriber base by email for 100 people per month. You write author articles in the blog. This action takes 3 hours daily. 63 hours a month, if you work 21 days. Analytics shows that everything is going well. Users read the articles and then subscribe to the newsletter. An average of 90-100 people a month. Bingo! All perfectly.

Now you decide to conduct a free webinar. At the study of the topic, the creation of the presentation, the event itself took 27 hours for a working month. Based on the results of the webinar, you got 110 new subscribers. Attention: the question – which of the two actions is more effective for you? This example seems trivial. But the essence is obvious: consider every indicator of their activities so that profits grow.

4. When starting, focus on the daily increase in the audience
At the start, there are questions for what to grasp. To increase traffic:

• Look for sites with similar topics, write guest posts with active links to the blog;
• advertise content on social networks;
• SEO remains in place – work on expanding traffic.

5. Attract advertisers
Advertising agencies that work directly with the business are in constant search of sites for the campaign. These 3 simple actions increase the chances of cooperation:

• make a blog section “Advertising”;
• place a marketing kit or briefly describe the main characteristics of your resource (data from Google Analytics);
• Leave the contact for communication.

This is especially true if you promote a personal brand and look for additional sources for earning.

How else to earn on blogs on the Internet: the most effective methods
Affiliate programs bring money for the sale of goods / services of a particular person or company.
The principle of operation is simple. For example, your friend realizes the technique. Sales are with varying success. Thinking over the situation, you see that your business has a similar target audience. You can unobtrusively draw the attention of your customers to the techniques of a friend. To do this, place an article in the blog with a link where you mention the product, or a banner leading to a site with an assortment.

By agreement for each sale is guaranteed to receive a% of profits. So you and your acquaintance become partners. You benefit from such cooperation. It saves time, effort, cost of product manufacturing, service creation, promotion, customer service. All processes are handled by people from the team of the partner. You just have basic sales skills to make a profit.

Direct sale of advertising – at the expense of this tool of Internet marketing live news sites, large portals with a certain theme.
In short, resources with a wide audience reach and involvement. In this case, the blog is a concert venue. The advertiser is a guest artist.

Imagine that you are the owner of a stadium with a capacity of 70,000 people. You regularly conduct interesting events. Also actively engaged in promoting the site. Attract new viewers. You are loved, recommended, know on the market. The invited artist, who is also an advertiser in this example, sees your demand among other concert venues. He has a desire to come up with his repertoire to earn.

You agree on the terms. Provide for rent the whole area or part of it. Ensure the presence of the right number of interested viewers. Take on the decision of organizational and technical issues. If everything goes smoothly, and the report after the event corresponds to the declared indicators, you receive money.

Placement of banners – in every blog, regardless of the platform, there is a banner space. Special places for graphic images. Today there are many kinds of banners. The effectiveness of each depends on the goals of the advertising campaign.

There are 3 options for using banner space:

• advertise your products / services;
• make the blog attractive to advertisers;
• connect Google AdSense.

Also you can use several options at the same time. In this case, conduct A / B-testing, so as not to overload users with the number of banners.

Conclusion
Are you still blogging from time to time? Yes, you can write interesting posts for the sake of just writing. You can go further and start earning on affiliate programs, placing advertising articles, banners. These tools are good if you perceive a blog as a hobby or promote a personal brand.

Remember, business opportunities are much broader. You are also an expert in a particular niche. A person who can act on behalf of the company. Earn on conducting webinars, offline events, selling books, consulting. Promote goods, services and profit from this.

Image credit:  Tumisu

The post How To Make Money From Your Blog appeared first on Internet Marketing Blog.

As you know, the brand has several channels of communication – more precisely, several types of channels. These are the so-called:

• owned media (own channels: website, blogs, social media);
• paid media (all types of online advertising, everything that is bought);
• earned media (discussions of users, that is, content created not by the company, but by consumers of its products or services). If before the earned media played a secondary role, now thanks to the high level of Internet penetration, they become more significant.

Discussions and feedback from users on the network about the brand and products can cause a wave of discussion. At the same time, “wave-lifted” users will not necessarily be popular media persons.

In my practice, there are a lot of cases when clients use SEO and SERM tools to correct the company’s reputation in the network. But this is just a disguise of the problem. If it’s enough for you to bring “good and loyal” resources to the top of the search engines – approx.

But if you want to listen and hear your customer where he talks about his problems, help him, make interaction with your product pleasant and useful, you need other methods of work.

So, where to start?
All work is an answer to three questions:

Where?
What?
How?

1. Where
Of course, everything starts with research. To begin with, using manual and automated monitoring, we need to find key areas in the network where discussions about our product are conducted. Classify these sites.

When analyzing sites, it is important to consider:

• as the site is represented in the issuance of search engines (on which page of search results);
• how much fresh mention of your product / company on it;
• how often there are discussions;
• how exactly here it is accepted to conduct discussions.

When the top sites are determined, it is best for each of them to make their own passport with a brief description of the main features, pitfalls, the portrait of the audience and the messages that you want to convey to these people.

2. In parallel with Where we find out What
Namely – What does your audience say about you? What problems worry her? We create top problems and together with the brand we are looking for answers to the questions that worry users.

3. How
The most important question.

We write a strategy for dealing with problems and questions of users. In social networks and on forums it is impossible to answer with press releases or on scripts of a “hot line” – will tell, what is it it is banal, all this and so understand? Unfortunately, there are brands that still make such mistakes and speak with users in the language of robots.

Key recommendations:

Pay attention to the intensity of the discussions. At each site, the speed and duration of commenting are different. Depending on these indicators, plan your work on a specific portal: if the peak of discussions passes several hours after the publication – to be included in the discussion in a day does not make any sense. If you work as a contractor – it is important to bring it to the client and work out an algorithm for working with each resource. For example, on some sites with a high speed of commenting, you can not approve each text of the response with the client, so as not to lose efficiency.

Keep up with the new comments. Do not leave the discussion after answering the first questions. If you get involved in a dialogue, it is not enough to give several answers and switch to other resources. Discussions can sometimes last for several days, and your silence can play against you.

Adapt the tone of voice (re-policy) to the accepted rules of communication on the resources. On the one hand, you must not violate brand guides. On the other hand, as I already wrote above – to communicate the language of press releases and scripts of the hot line on the earned media platforms is absolutely impossible. It is better not to go there at all. Of course, this also does not mean that the representative of the brand should communicate unceremoniously and too naturally. Look for the golden mean, become “your”, without violating the rules of brand communication.

Do not react to all critical references. But if there is an opportunity to help solve the user’s problem, specify details and let me know when you can return with an answer.

Do not forget that you can not control the dissemination of information on the network. Leaving a comment, always remember that you are in public space. Be prepared to be quoted on other resources.
Separate the opinion from the facts. And remember that you, leaving comments on behalf of the representative of the brand, associate with the audience with the entire brand as a whole.

Recommendations for working with the project team:

Immersion. Project managers should be immersed in the topic they are dealing with as much as possible, and they must constantly monitor trends and trends in the sphere of the client’s activities. The implementation of quantitative KPIs is half the battle. If the project team does not have a global vision of the situation, understanding the ultimate goal of the campaign – there will be no success.

Analysis.  Without it, nowhere. Constantly answer yourself to the following questions: “What do we do – we do it one hundred percent?” Or can we better? Or it is necessary in another way? ». Many managers at the moment when the project “gets on the rails”, begin to mechanically perform their work. Without thinking about whether you can do something else, can you apply some new tools in your work.

Feedback from the brand. If you work as a contractor – talk to the client not only in the reports. Meet and discuss the current situation on the project. The client knows the product as their own five fingers, and you – you know the network audience that is discussing this product. Only having combined these two parts together (well and having executed all conditions about which we spoke in this article), you can make efficiency of your project on work with reputation in a network the maximum.

Image credit:  TitanSeo

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According to surveys conducted in the USA, the rate on a blog in marketing contributes to a multiple increase in ROI. B2B companies that have launched a corporate blog generate 67% more leads than slow competitors who ignore blogging.

This is the harsh statistics of modern business, which requires keeping pace with the times.

But it’s difficult to launch a successful blog. Too often companies are trying to start a similar project without a pre-worked out promotion strategy – and without success.

According to IBM, 77% of US companies have a corporate blog, but 85% of these projects serve a modest staff of up to five employees! Sad numbers.

10 tips for creating a successful corporate blog:

1. Know your audience

Before you post anything, clearly identify the target audience. Ask yourself: who is reading my blog? What are their needs? Why are they interested in our content? Find the pain points, the motivation of your Central Asia, learn to speak it with your tongue.

2. Rewrite, rewrite and rewrite again

Generating unique content for the same tattered topics can not last forever. Month after month, year after year, thousands of SEO-copywriters paint the same things, sometimes from different angles. Decision? The secret of filling a blog with new content sometimes overlaps with a rewrite. A qualitative rewrite and “re-profiling” of ready-made content.

Of course, pay special attention to your own, author’s content. Each document, e-book, report, slide show and webinar that you publish can be divided into many separate posts for the corporate blog.

3. Contact the experts

Another great way to entice the target audience is to invite reputable experts from your industry. If the leaders of thought are at least once a month on a voluntary basis or for a reward to appear in the podcast – traffic growth is ensured.

Giving each expert one post a month, a year later the corporate blog of the company shines with a whole archive of actual materials for clients.

4. Plan your publications

The content plan for a corporate blog is an urgent need. Even if the pace of publication is only 2-3 posts per month, the time of their appearance and the subject should be clearly regulated. The content plan is your commitment and discipline, as well as a way to keep subscribers.

5. Remember SEO

You do not have to invent anything tricky in trying to fool the search engines (this can have unpleasant consequences), just use the basic principles of SEO.

Refer to the relevant content and sources where necessary. Enter targeted search terms in headings and descriptions. Publish images and infographics. Just write quality and content for people – and Google will reward you.

6. Publish the summary

Among your readers there may be people with acute shortage of time. They are your potential customers, they are interested in the subject of the blog, but there is no way to reread a multi-page novel or an article-novel from New Yorker.

So, let’s get down to business. Tell the reader in the first paragraph what to expect from today’s publication, and what questions should she answer. This will save people time and significantly increase the loyalty of the audience. Respect the time of your customers!

7. Use a call to action

At the end of the posts, do not forget to use a call to action that distinguishes an amateur blog from a real conversion machine. Link to closed content that opens when you navigate a particular topic.

8. Guest blogging

Many corporate sites use so-called guest blogging – a powerful tool for blog promotion. To do this, it is sufficient to invite other authors to contribute to your project with mutual benefit for the parties.

Guest blogging is a win-win game for both you and the author. You get valuable content and traffic, and your guest expands the impact on a new audience.

9. Place images

The publication of images is no longer a luxury. Polls show that posts with images attract almost 94% more views than similar content without visual elements. About 60% of users admit that they trust such publications more than boring and dry text.

10. Draw your conclusions

The blogger should analyze what techniques work for his target audience, and which simply spend time and money. To do this, follow the life and interests of the target audience, track unique views, bounce rates, conversions and other objective indicators of user interest. Experience is the surest way to success.

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